POSTS TAGGED : marketing strategy

10 Digital Marketing Trends to Propel Your Business Through The Rest of 2023

In today’s fast-paced digital landscape, staying up-to-date with the latest marketing trends is crucial for businesses seeking to maintain a competitive edge and reach their target audience effectively. This article will explore key digital marketing trends that can boost your business and drive growth.

Digital marketer

1. Influencer Marketing

Influencer marketing continues to be a powerful strategy for businesses to connect with their audience authentically. Partnering with influencers who have a significant following and align with your brand allows you to tap into their influence and leverage their credibility to promote your products or services. Micro-influencers, with smaller but highly engaged audiences, are also gaining popularity due to their niche expertise and relatability.…

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The Best Marketing Strategies That Different Types Of Law Firms Can Adopt

Law firms often specialize in some area or the other, for example, bankruptcy or immigration law. As a result, the marketing approaches that would best work for them would need to be tailored accordingly.

Law firm digital marketing

In this post, we’ll discuss how to effectively market different kinds of law firms online so they can attract new clients and keep their existing ones happy.

Kinds Of Law Firms

There are many different kinds of law firms, each with its unique niche. Here’s a quick rundown:

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Finding a Lean Marketing Strategy That Works in Tough Times

Everywhere you look these days, it seems marketing budgets are being slashed and teams are finding themselves having to do more with less.

Lean marketing strategy

Meta losing two thirds of its value is a microcosm of a larger problem: paid advertising is facing issues on many fronts, with Twitter and Meta in a mess, and Apple’s change to their privacy policy leaving vendors disappointed with results from paid online ads. With the ever-present “recession” looming (even if it is the by-product of someone sneezing and everyone panicking) companies are becoming twitchy. Marketing strategies, more than ever, need to be delivering for a lower cost.…

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11 Unpopular yet Effective Marketing Techniques to Scale up Your Business

Marketing is oftentimes considered a difficult endeavor, and that difficulty can sometimes lead to companies employing marketing techniques that are less than ethical. However, there are numerous effective yet unpopular marketing techniques that you can apply without worrying about becoming unethical.

Marketing strategy

image source: Geralt / Pixabay

Here are 11 unpopular marketing techniques that will help you increase your sales and keep your customers happy.

1. Cold Calling

As much as this concept has been criticized by many, cold calling is still effective. Perhaps it goes as far back as when the telephone was first invented when salesmen from places such as restaurants started calling businesses to get food orders delivered.…

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Law Firms and Marketing in 2022: A Guide

Marketing a law firm effectively requires a combination of strategy, care, and consideration for the needs of modern customers in need of legal advice and representation.

Law firm marketing strategy

And in order to cultivate long-term relationships and strong leads, you’re going to need to combine modern technology with the ability to connect on an emotional level with people. But what steps can you make to achieve this in the modern world?

Get a solid plan put together

While most smaller law firms don’t have the budget that some of the larger scale companies do, that doesn’t mean there’s not an opportunity to make marketing plans and set clear goals.…

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8 Ways to Improve Real Estate Marketing to Seniors

Seniors want to make the most of their golden years. They’re looking for properties that are well-suited to their needs and interests, so it’s up to real estate agents to get them the information they need.

Real estate agent

By following these tips, you can better market your services as a real estate agent and attract more business from seniors:

1. Know their needs

The needs of seniors are very different from younger generations, and thus their marketing must reflect those differences. Seniors have a different lifestyle and priorities than younger generations, so keep this in mind when creating your marketing plan. Seniors are more likely to be homebodies instead of social butterflies, so it’s important that you know what kind of person is reading your advertisement before putting it out there for everyone else to see.…

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5 Highly Effective Strategies to Grow Your Auto Repair Shop

If you own an auto repair shop or planning to start one, you need growth. Most of us would like to be larger than our competition, and increasing the customer base is the best way to accomplish this. We will share with you several strategies that have worked for many people over the years.

Auto repair

Establish a Strong Online Presence

Your local auto repair shop has a lot to gain from a strong online presence. Consumers today are using the internet more than ever to find their next mechanic, and if you’re not reaching out to customers with an easy-to-use website they can access 24/7, you’re missing out.…

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The Impact Lean Thinking Can Have on Marketing

Marketing campaigns of the past haven’t exactly been lean. In fact, old strategies focused on saturation over everything else—get the word out to as many people as possible and hope that some of them have their wallets handy.

Lean thinking in marketing

Lean thinking changes the emphasis to quality over quantity. It’s not about reducing anything except wasted effort. In this article, we take a look at a strategy that focuses on processes that holistically increase conversion rates by focusing on customer satisfaction, employee well-being, and constant improvement. Read on to learn more about the impact lean thinking can have on your marketing efforts.

First, What is “Lean” Thinking?

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Why Behavioral Triggers Should Be Part of Your Marketing Strategy (+ Best Behavioral Marketing Tools)

Everything you need to know about behavioral triggers to elevate your marketing strategy this year.

Browsing online store

Image courtesy of Pexels

Behavioral triggers are one of many factors that drive successful marketing strategies. They allow businesses to connect with customers on a personal level without requiring someone to be watching every digital interaction.

With the right tools, you can easily understand your customers on a deeper level and use real-time data to create behavioral trigger messages.

Whether that’s a cart abandonment message to increase revenue to a welcome campaign to nurture new audiences – it can all be done with behavioral triggers.…

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Growth Plans for Small Business

Marketing is an integral part of business, with various strategies employed by organizations to grow their customer base. This holds true for small businesses as well which need to build brand awareness and market reach.

Growth planning

When you are a startup, the first thing to do is make your presence felt in your specific industry by implementing proven marketing strategies. This might take time as well as money, but such interim steps will help you establish a strong foothold in the business space that you operate.

There are many small businesses that successfully implement off-line and online marketing techniques to grow their customer base.…

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