POSTS TAGGED : marketing strategy

The Impact Lean Thinking Can Have on Marketing

Marketing campaigns of the past haven’t exactly been lean. In fact, old strategies focused on saturation over everything else—get the word out to as many people as possible and hope that some of them have their wallets handy.

Lean thinking in marketing

Lean thinking changes the emphasis to quality over quantity. It’s not about reducing anything except wasted effort. In this article, we take a look at a strategy that focuses on processes that holistically increase conversion rates by focusing on customer satisfaction, employee well-being, and constant improvement. Read on to learn more about the impact lean thinking can have on your marketing efforts.

First, What is “Lean” Thinking?

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Why Behavioral Triggers Should Be Part of Your Marketing Strategy (+ Best Behavioral Marketing Tools)

Everything you need to know about behavioral triggers to elevate your marketing strategy this year.

Browsing online store

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Behavioral triggers are one of many factors that drive successful marketing strategies. They allow businesses to connect with customers on a personal level without requiring someone to be watching every digital interaction.

With the right tools, you can easily understand your customers on a deeper level and use real-time data to create behavioral trigger messages.

Whether that’s a cart abandonment message to increase revenue to a welcome campaign to nurture new audiences – it can all be done with behavioral triggers.…

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Growth Plans for Small Business

Marketing is an integral part of business, with various strategies employed by organizations to grow their customer base. This holds true for small businesses as well which need to build brand awareness and market reach.

Growth planning

When you are a startup, the first thing to do is make your presence felt in your specific industry by implementing proven marketing strategies. This might take time as well as money, but such interim steps will help you establish a strong foothold in the business space that you operate.

There are many small businesses that successfully implement off-line and online marketing techniques to grow their customer base.…

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5 Cheap Ways to Improve Marketing on Small Businesses

Marketing ideas

What is Marketing?

Marketing is the process by which a corporation promotes the purchase or sale of its goods.

Promoting, distributing, and supplying things to customers directly or to other corporations are all examples of marketing. Partners perform various marketing for the corporation.

Employees in a company’s marketing and sales divisions use ads to draw the interest of major strategic customers.

Celebrities partnerships, attractive statements or logos, distinctive packages or infographics, direct calling, and total press coverage are all examples of focused advertising.

In the foreseeable future, the correct small business marketing approach will be critical for your company. It’s much less unpleasant to prepare your long-term strategy ahead of time than to improvise along the way.…

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7 Marketing Strategies to Consider in 2022

After the onset of the pandemic, it comes as no wonder that millions of businesses, especially small businesses, had to bear huge amounts of losses or even shut down.

Crafting marketing strategy

Nobody was prepared to see the world facing such a tremendous change. But now that we’re in 2021, we’ve all had a little bit of time to resume our businesses and daily work.

In case you have a business of your own and you’re thinking of how to revive or improve it, you’ve come to the right place!

Read these strategies for expanding your business and turning it into a booming one!…

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Peer to Peer for Your Business

Let’s take this scenario: You own a small business and a longtime customer comes in asking for your recommendation on a good place to buy dinner. You make a recommendation on a place of business and your customer thanks you.

Peer to peer marketing

Peer-to-Peer Marketing, also abbreviated P2P, is the practice of people engaging other people through recommendations. When deciding to buy a product or service, consumers trust their friends, families, and associates over other influences

Peer-to-peer (P2P) is effective since it doesn’t feel like a sales tactic:

People who are not ‘benefiting’ wouldn’t recommend something they don’t believe in. As more and more people gravitate away from businesses that feel pushy, P2P options offer authenticity that’s priceless.…

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Tried and True Marketing Techniques to Utilize in 2022

Identifying a profitable business niche and defining the perfect demographic is pretty complicated. If you happen to succeed in your selection, deciding which marketing techniques to sell your products or services won’t be easy. The ideal marketing strategies can see your business grow and profits upsurge.

Marketing techniques for 2022

Are you in search of tried and true marketing techniques to push your business towards success in 2022? Stay tuned to get ideas of the best solutions to consider.

Video Marketing

Video marketing has gained thrilling momentum in recent years, with dozens of corporations and organizations using it to sell their businesses far and deeper.…

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Does Virtual Tour Adds Value To Your Marketing Efforts

A virtual tour is a panoramic, 3D virtual presentation of a property or event used as an additional marketing tool to attract visitors and buyers. Although virtual tours were not widely used in the past years (just like Google+), they have recently gained popularity because of their benefits.

Virtual tour

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Virtual tours can increase online exposure and direct traffic to your website. In today’s virtual world, virtual tours are becoming more and more commonplace.

By virtual tour, we don’t necessarily mean a fully interactive real-time virtual reality that will blow your mind and transport you into the scene captured on camera.…

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How to Build a Retail Marketing Strategy That Really Works

Make the most out of your retail marketing efforts and develop a strategy that drives engagement and increases sales.

Classic retail shop

Image courtesy of Pexels.

Developing a marketing strategy for your retail business is an essential step to creating successful campaigns that attract, engage, and convert your audiences.

Without a plan in place, you’ll likely be sending irrelevant content to your customers, bombarding their inboxes with inconsistent messages, and overall providing a poor customer experience. A successful retail marketing strategy considers who each of your customers are and exactly what content you should be sending to each one.

In this article, we’ll provide you with guidance on the four things you’ll want to do to develop an effective retail marketing strategy and provide you with a few platforms to help get you started managing your campaigns.…

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A Guide to Find the Best Marketing Channels and Agencies for Your Industry

The marketing channels you choose have the potential to determine the future of your business. These are the modes through which your business reaches its customers, clients, and stakeholders.

Marketing agency

Choosing the right marketing channels, and allocating the proper amount of resources can be a confusing and daunting task. One option, of course, is to consult with an expert. Some teams, like The Agency Guy in Philadelphia, will even offer pro bono consulting if you give them the opportunity to matchmake you with an agency.

But for those of us who want to go it alone, we’ve written a helpful guide to allocating resources and developing a preliminary marketing strategy.…

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