If you are running an ecommerce business, it’s important that you focus on improving the conversion rate. As more businesses are coming online to sell products and build new customers, it’s crucial to gain an edge. Whether you are a startup or a small-sized e-commerce company, having robust strategies will help you stay ahead of the curve.
If you are new to improving conversion rate, then don’t worry as experts from the best SEO reseller have got you covered. In this post, we will have a look at the top seven ways to improve conversion. Let’s first begin with understanding what conversion rate is.
In simple terms, the conversion rate is the total number of conversions divided by the total number of visitors to your website. To understand it with an example, if your website gets 2,000 visitors in a month and you make 500 sales, then the conversion rate will be 25%. To grow your business, you need to focus on improving the conversion rate. On this note, let’s have a look at the top seven ways to improve the conversion rate.
1. Add a pop-up to your website
Pop-ups can boost your website’s conversion rate significantly and can drive more traction to your business. Most visitors are looking for discounts no matter how small it is. You can leverage interactive and minimalistic pop-ups to boost your sales by offering discount coupons and other exclusive offers. As pop-ups are convenient and users don’t have to search for what they are looking for, they are ideal for improving conversions.
One thing you need to keep in mind is that the pop-ups should not hinder the overall user experience otherwise the bounce rate will become significantly higher. Keep it minimalistic, easy to access, and seamless so that it will open on all mobile devices.
2. Optimize the form
Forms are necessary on E-Commerce websites for multiple purposes. It’s useful while signing up to make payments and so many other things. However, most people bounce back to other websites if the form present is very lengthy and or has unnecessary information fields. For example, if a simple signup form is asking for an address at the very beginning, then there are chances that many users will not fill it.
So, it’s better to optimize the form and only ask for information that is relevant to your business and you are not collecting it unnecessary. Focus on making the form as short as possible. If you use CMS, then you will find a lot of plugins to integrate optimized forms for your website.
3. Build trust
Sales will grow when you focus on building high trust among the individuals. It’s important that people should trust you only after they buy from your website. As the online competition is stiffer with every passing day, you need to stand out from the rest by building trust.
You can start building trust by adding testimonials and reviews to your website. Use genuine reviews that you have received from the customers and it will help you attract trust much faster. Along with text testimonials, if you can manage to get videos of customers saying positive things about your products, then, it will take the entire trust-building element one step higher.
4. Easy to use
When it comes to E-Commerce websites, you can’t experiment much with the design not because it will not look good, but because it will hamper the user experience. You need to focus on the fact that the learning curve on your website should be as minimum as possible. Users are not on a website to first learn how this thing works— they don’t have time and they will bounce back to another website. Regardless of how competitive you are in product pricing, it’s important to keep usability in mind.
Keep the entire website navigation easier also that everyone can use it on their may device. Keeping things simple will boost conversions easily. Focus on a minimalistic approach towards building a UI and sales will improve drastically.
5. Work on CTA
Call-to-action or CTA is among the most important elements of your website and it has to be robust and compelling. Regardless of what you sell and how you sell, ensure the CTA is very clear and there is no distraction in the buying process. Customers should get an instant hint at what steps they need to take when they are on your website.
Keep the buying process short, quick and easy so that users won’t get confused about what action they need to take. Make sure the content is compelling, and it’s adding value to the potential buyers by explaining the products in an easier manner.
6. Integrate live chat
When customers are not confused about what they want to buy, the conversion rate will improve significantly. Many people are confused before buying and they are in need of little advice to make their buying decision firm to take a transactional decision. The best way to seize this opportunity is by integrating live chat on your website. You can either go for real-time live support or AI based support depending on your resource availability.
There are multiple free live chat software available in the market, pick the best one and get started with improving the overall conversion rate.
7. Email marketing
Email marketing is the most effective way that boosts conversions for ECommerce websites. It often happens that products that customers want to buy are out of stock, it’s when email marketing comes in to boost your conversion. When the products are back in the inventory, you can send personalized emails to everyone and you will notice a massive surge in the conversion rate.
There are several tools available that offer you to automate the email marketing aspect and grow your conversion seamlessly. Email marketing is not dead, in fact, it’s among the highest ROI-driven tactics that work to drive results.
Get started with the above tips to boost your online conversion. Use these tips to thrive on online growth and profitability. If you don’t have an in-house development team, consider hiring one to scale your business.