Businesses took a major hit during the pandemic, with small businesses being affected the most. In fact, a whopping 34% of small businesses are still closed, and many may never reopen.
As a small business owner, you likely rely on your local market to stay afloat. And this means competing with local competitors, chain stores, and online retailers to capture the attention of your customers.
To dominate your local market and boost your business, use these local marketing tips.
Use Local SEO
Today’s consumers often search online before buying, even when choosing to shop local. That means you must use SEO in your local marketing strategy.
Local SEO allows you to reach customers in your geographic region using search engines to find products or services. By using effective SEO strategies, you’ll rank in search listings, reaching your ideal customers.
Learn more about local ranking factors and how to use them to beat your competitors online.
Take Part in Events
When it comes to small business marketing, a friendly, inviting approach is key. After all, you want your customers to know that you’re a trustworthy member of the community so they’ll feel welcome in your store or office.
One way to do this is by participating in local events.
Sign up for a booth in a local industry trade fair, or book a table at your town’s annual festival. This is a great way to meet potential customers in a fun and friendly atmosphere.
Collaborate With Other Businesses
Dominating your local market isn’t just about beating your competition; it requires collaboration too.
Identify which businesses in your area appeal to your customer demographics. Then, invite them to collaborate with you in a shared marketing strategy.
For example, you can promote each other’s businesses by offering discounts, or you can host an event together. You can even get creative with special contests, offering a prize package with products from both businesses.
Reach out to businesses in your local market, and discuss how you can benefit each other’s marketing goals.
Encourage Online Reviews
Online reviews can make or break your business, with 93% of consumers saying they read reviews to help them make purchasing decisions.
The problem is that some customers may be more inclined to write a review if they had an exceptionally bad experience.
That’s why you should encourage your customers to write online reviews, especially if they were satisfied with your product or service. Incentivize online reviews by offering a discount or freebie to those who write positive reviews.
Don’t Overlook Customer Service
As a local business, you’ll likely work closely with members of your community.
And without winning over people from your local market, your business simply cannot succeed.
Wow, them with excellent customer service. Focus on convenience, trust, friendliness, and personalization.
Then, your happy customers will be more likely to promote your business through organic word-of-mouth marketing.
Thrive in Your Local Market
To succeed in your local market, you need a strong local marketing strategy.
Use these tips to put your own local marketing strategy into action and start building positive relationships with customers and collaborators in your community.
Ready for more ways to promote your local business? Read our latest marketing articles!