7 Marketing Strategies to Consider in 2022

After the onset of the pandemic, it comes as no wonder that millions of businesses, especially small businesses, had to bear huge amounts of losses or even shut down.

Crafting marketing strategy

Nobody was prepared to see the world facing such a tremendous change. But now that we’re in 2021, we’ve all had a little bit of time to resume our businesses and daily work.

In case you have a business of your own and you’re thinking of how to revive or improve it, you’ve come to the right place!

Read these strategies for expanding your business and turning it into a booming one!

1. Content marketing

Content marketing is a key strategy if you want to increase your business’ revenue drastically. According to Statista, the global marketing revenue for content marketing in the US was $42.15 billion.

Almost every business owner relies the most on content marketing since it helps to increase customer loyalty and makes sure the brand goals lie in line with the marketing strategies.

2. Social media marketing

In today’s world, who doesn’t use Facebook or Instagram? In fact, these apps have special features for business owners too! If you want to see real-time results quickly, then social media marketing is the way to go.

A few quirky reels or posts will attract customers greatly, and engaging with them is extremely easy too. So if you don’t have an account on popular social media apps, create one on Facebook, Instagram, Twitter, and LinkedIn today.

And if you already have one, simply refer to the tips and tools given by these apps to expand your business.

3. Conversational marketing

When you speak to the customer care of a company and they promptly reply to you and solve your problems, don’t you feel good? This is a key aspect for improving your business.

As a business owner yourself, you’ll have to adopt the same kind of efficiency and promptness that you would expect from other businesses. You may either have a customer care number or an AI-generated chat option for customers to contact.

Almost 90% of customers like having a chat option where they can discuss the grievances in real time. This feature not only helps to improve your brand but also informs your customers know that you respect their opinions.

4. Search Engine Optimization (SEO)

Efficient SEO techniques can help your business climb the top of the SERP pages (Google, Yahoo!, Bing, etc.) when a prospect searches for a similar service offering as yours.

For example, StudioHawk is an SEO company in Melbourne, Australia that helps you to keep up with algorithm changes in Google. This will give an “organic” boost to your website traffic and keep you at the top of the search list.

5. Brand story

Ever since childhood, the love for fairytales and stories has only been rising. Similarly, try to connect with your audience through the story of how your brand came into existence, and what you did to establish this brand.

Try to be as honest and raw as possible. Speak about your love for your brand, the products you’re trying to sell, and the respect that you have for your coworkers and customers. No matter how busy your customers are, they will love hearing your brand story.

6. Email marketing

Email marketing is a great way to increase your business revenue by up to 4200%! This means that if you invest just $1 in email marketing, you have a high chance of getting revenue of $42 if you do use the right strategies.

Email marketing is one of the oldest and most effective ways to reach out to customers and push them further in a sales funnel.

During the festive or holiday seasons especially, this method of marketing can prove to be very useful. You can inform them about attractive discount offers and coupons that you are offering this holiday season and you are sure to observe a rise in revenue.

7. Direct selling

While we all love the internet, there is nothing better than one-on-one contact while selling. When you send your representatives for selling your products, the customers can directly test and see the products and make an informed decision.

This also helps your brand to take customer feedback more seriously and improve accordingly.

Over to you…

The above tips and tricks will help you evolve your business strategically and even revive the losses you may have encountered the past year. So go ahead, try these strategies out now!


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