When it comes to online marketing, small businesses are staring at a dilemma. Free online marketing tools like social networks have great potential for reaching new customers, but their actual impact on the bottom line is hard to measure. Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones.
Thankfully, online marketing isn’t a zero-sum game – it’s an aggregate one! Positioning email marketing against social media leaves marketers at a loss because they fail to capitalize on the individual strengths of both these channels. Email marketing gives businesses the ability to build a deeper relationship with customers, while social media helps to reach a broader audience.…
Continue reading
One of the most important aspects of small business management is the manpower. This is where the business operation and the business success relies. If the manpower is weak, 
Small businesses tend to overlook the importance of hiring a management consultant; they don’t realize that big businesses are into this kind of stuff because they know that this can greatly affect the return of investment.
It can be overwhelming sometimes to see a lot of tasks that need to be done for your business. Sometimes you can manually do the tasks but they often lead to added pressure and stress. The solution for this is to find software specifically designed to do some of these tasks and help eliminate the burden. Many business managers are on the lookout for software that can help them do the tasks while improving their business.
If you think you have achieved success when you saw your business up and running, you are wrong. You are actually just starting. You are not really considered successful yet if you have just started your business. Your greatest challenge comes when you have to make your business available to the public. You still have to find who is going to buy your products.
Gone are the days where marketing can be done by just buying a small ad. Business cards are no longer attracting customers and sending mail or postcards may not get you new clients. These are traditional marketing strategies. We used to witness how these strategies helped entrepreneurs to manage their business. But this is no longer the case.
Despite a modest-to-invisible economic rebound in the U.S., conditions remain precarious for millions of small business owners in all areas and industries. With economic headlines shouting one big problem after another, we’re conditioned to think about economic dangers in grandiose terms – the calamity that cripples and possibly sinks a business, whether it’s a giant oil company, or a local restaurant.
Expenses can be a burden for any particular company. This is something that a business owner cannot avoid. Of course, the prerequisite for a business to operate is start up capital. You can’t manage and operate a business from an empty pocket. You need to shell out money in order to start your business operation.
Being the manager of a business is a big responsibility. You should be able to know every detail from business planning to business operation. If you are a successful manager of a business, your fulfillment is the best reward.
Having a small business is a wonderful opportunity to become a boss of your own company. Regardless of the size of the business, it is a fulfillment for somebody to call the business their own. However, owning your own business is a big responsibility, and thus giving you more workload that you even need to extend beyond your deadlines.
