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3 Ways to Increase Your Small Business Productivity

Running a small business is not easy. As well as keeping an eye on profit margins, you must consider things like quality control, customer satisfaction, and a host of other things that could make or break your business.

Productive employees with high morale

Another area that needs monitoring is productivity. If your business isn’t running as efficiently as it should be, or your employees lack motivation, it can severely affect your business operations.

Here are 3 ways to increase your small business productivity.

Training

One of the best ways to ensure your employees are as productive as possible is to ensure that they receive adequate training.…

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Growth Plans for Small Business

Marketing is an integral part of business, with various strategies employed by organizations to grow their customer base. This holds true for small businesses as well which need to build brand awareness and market reach.

Growth planning

When you are a startup, the first thing to do is make your presence felt in your specific industry by implementing proven marketing strategies. This might take time as well as money, but such interim steps will help you establish a strong foothold in the business space that you operate.

There are many small businesses that successfully implement off-line and online marketing techniques to grow their customer base.…

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7 Possible Reasons Your Law Firm Isn’t Obtaining New Clients

Starting your own small law business doesn’t guarantee that people will be lining up to become clients. You might provide excellent legal services, but you may have failed to take all necessary steps to make yourself as visible as possible.

Obtaining law firm clients

If dwindling clientele is a problem you’re currently facing, these might be some of the reasons why:

You Don’t Have a Website

In a small town with very few legal services on offer, you may not see the need for a website. However, websites developed by performance-focused attorney website design agencies can be required when you’re competing against several other experienced law firms in your area.…

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Tips for Cultivating a Cohesive Company Culture

The times are strange for business. There are many vacancies and companies who need hard workers. The culture in companies is changing. Between teleconferences and remote work, cultivating a cohesive and productive company culture is more difficult.

Company culture

Still, it is imperative to create an environment that is both effective and pleasant. This is true even for a digital environment.

Below are some tips to help owners and management alike create a cohesive company culture that will lead to success and happiness in the staff.

Hold Weekly Meetings

Whether you are in the office or are working remotely, holding weekly meetings is important to create a cohesive company culture.…

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Content Ideas for Your Email Marketing Newsletter

Email marketing newsletters are an excellent way to keep your customers informed about your latest business ventures and any potentially helpful information. Additionally, they’re a valuable marketing tool that recurrently allows you to communicate with your client base.

Remember to select the best email marketing software to ensure your emails go into the Inbox and not into the promotions folder or spam.

Email marketing newsletter subscription

However, regularly coming up with ideas for newsletter content can be difficult. That’s why we’re here to help you generate email studio ideas for your future email marketing newsletter.

This post will provide ideas for content to keep your customers engaged in and wanting what you have to offer.…

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How AI Can Curb Identity Theft

Ever had your identity stolen?

Yep, so have we.

One in 10 people has experienced exploitation of their details in the last 12 months.

Preventing identity theft

photo credit: Ivan Samkov / Pexels

Furthermore, five percent of people have experienced financial loss due to misuse of personal information in the last year alone, according to Armourcard.com.

These stats are incredibly worrying and with the world moving ever more online, these types of identity scams are only becoming more prevalent.

It’s fair to say that technology and in particular, AI brings with it a whole load of new problems and challenges. However, the benefits we can gain are infinite and when it comes to identity theft, AI could even make it a thing of the past…

In this post, we’re taking a look at how this can happen, but first, let’s find out exactly what identity theft and AI are…

What Is Identity Theft?

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Services Offered by a Bookkeeping Company

If you have been running a business for some time now, you must have hired a bookkeeping service provider at some point. Every company needs to have a trustworthy bookkeeping partner.

Bookkeeping tips

Having an experienced and competent financial expert working hand in hand with you can only do wonders for your company. You can determine whether the company that offers bookkeeping services is efficient by their accuracy, punctuality, and error-free record keeping.

But what are the specific tasks you can expect from a bookkeeping service provider? Here’s a list of services provided by most bookkeeping companies:

Prepare Financial Statements

A good bookkeeping service provider will prepare financial statements that include balance sheets, income statements, cash flow analysis, and other accounting reports needed for your company.…

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Listening to Your Customers to Improve Your Business

If you’ve just started your business and are wondering how to ensure its success, you’ll know there’s no certain solution. Yet, you can significantly improve the chances of getting your business off the ground by listening to your customers.

Listening to customer

Payments

Being flexible with payments and offering more options will always appeal to more potential customers. PAX SDK helps you accept credit card payments and other payment options, whether your business is retail, hospitality or creative. If you’re unsure about using this, you can access full support on how to use the equipment and ask any questions you have about processed transactions.…

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Optimizing Data Architecture for Your Business

Data is vital to the modern business ecosystem. Hence, data architecture has become a critical sector to maximize. No business should joke about having an optimized and effective data architecture. Well-managed data leads to proper decision-making across every aspect of a business.

Data architecture optimization

Data architecture, as a discipline, involves the documentation of a company’s data infrastructure, standardizing the data collection, storage, transformation, distribution, and usage processes. Data is useless if it doesn’t meet needs. Hence, data architecture aims to bring timely data to those who need, it in an understandable format.

Before studying business data architecture optimization, let’s dig deeper into structured data infrastructures’ influence on your business.…

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6 Content Marketing Goals You Should Set Today

Why do you need to have content marketing goals? Simple! Without goals, your content marketing is a futile exercise that will not provide you with any results. See, the reason why everyone is focusing on content marketing is that traditional advertising is waning.

Content marketer

photo credit: Rawpixel

People hardly listen to the radio or watch ads on TV. Streaming platforms do not have third-party ads. Thus, content marketing can offer businesses a way to inform people about their product and encourage them to buy it.

However, this will only work when your business goals align with content marketing. If you write educational and fascinating content but it does not have any relevant business goal, it will not work.…

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