How to Effectively Use a WhatsApp Business Account

Social media is perfect for communicating, finding knowledge, and networking, a sentiment that resonates among 72% of Americans, given that they use some form of social media. Its incredible reach and data collecting prowess have made it an irreplaceable tool for promoting and managing a business.

WhatsApp Business

photo credit: Mourizal Zativa / Unsplash

WhatsApp is one such example. With over two billion users, the platform has a separate app dedicated to facilitating business owners. WhatsApp Business is a replica of the original version but with added tools to support customer service and marketing. Here are tips you can follow to capitalize on WhatsApp Business’ unique features.

1. Integrate With Third-Party Apps

To effectively manage your business WhatsApp consider integrating it with customer relationship management (CRM) software. WhatsApp integrations allow you to organize customer information and send automated messages. Customer data can help you reach potential customers that may be interested in your products. Through the auto-generated messages, customer service becomes manageable. You can automate messages regarding order tracking, follow-up questions, and feedback.

Predesigned answers to questions can save you time and hassle, and your customer service team won’t have to address each message individually. Based on your past communications and customers’ profiles, you can send relevant messages, images, and videos of your product or service to persuade customers to purchase.

WhatsApp integrations also let you effectively communicate with your employees and colleagues. You can also view the team’s recent conversations in one place, and the software provides a WhatsApp performance report. Using CRM software, you can take full advantage of WhatsApp’s influence and use its features to manage customer service and market effectively.

2. Have a Personal Touch

A great way to attract clients is by adding a personal touch. For example, consider using WhatsApp to send birthday messages to your contacts. You may even offer them a special discount or offer. Customers are more likely to place orders when they are treated differently.

Since WhatsApp Business makes it simple to keep track of your customer’s profile and send messages, you can attract and retain customers through such personal touches, causing you to secure loyal customers.

3. Make Catalogs

WhatsApp Business allows you to create catalogs for your products. They contain information like the product’s name, description, image, price, and page link. Catalogs are digital storefronts for your business, which customers can access without opening the website. This feature makes products conveniently available for buyers and boosts sales.

Catalogs can bring in new customers, so you must ensure they are well designed, with appealing pictures and descriptions. After creating the catalogs, you can share them with any of your contacts. A well-made catalog will increase your store’s popularity and help advance your business.

4. Use Quick Messages

WhatsApp Business lets you send quick messages to your customers without typing them. These are templates you design and can access by typing a few letters. These will save your time, and you won’t have to individually type lengthy responses to frequently asked questions. For example, you can use “/t” to type “thank you for shopping with us.” You can spare more time to focus on other aspects of your business by leveraging such features.


WhatsApp Business is an excellent way of promoting and managing your business, but as your business grows, the app’s features may not be enough to handle aspects like customer support. You will need more efficient and fast-paced technology to meet the growing demand.

Luckily, you can easily add WhatsApp integrations. They help you send automated messages and let you view the profiles of potential customers: essential features you need to advance and grow your business even further.


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