Social media is perfect for communicating, finding knowledge, and networking, a sentiment that resonates among 72% of Americans, given that they use some form of social media. Its incredible reach and data collecting prowess have made it an irreplaceable tool for promoting and managing a business.

photo credit: Mourizal Zativa / Unsplash

WhatsApp is one such example. With over two billion users, the platform has a separate app dedicated to facilitating business owners. WhatsApp Business is a replica of the original version but with added tools to support customer service and marketing. Here are tips you can follow to capitalize on WhatsApp Business’ unique features.…