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5 Reasons Why You Need Digital Marketing for Your Small eCommerce Business

The role of digital marketing in growing an eCommerce business has never been more crucial. Having an online store means that you need to devote the time and budget to grow sales using social media, search engines, paid advertisements, and more. But that isn’t always easy.

Digital marketing for ecommerce

Small business marketing can be time-consuming, expensive, and take a while to take root if you aren’t sure where to begin. It can also feel like you’re blindly throwing darts at a board and hoping that something sticks. However, the results are absolutely worth the effort when you finally get to a place where you’re making six- or seven-figures in sales monthly.…

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Top 5 Ways to Build Motivation When Growing a New Business

The journey to building a successful business or company is never a walk in the park. Countless obstacles stand in the way, making one lose focus and sometimes lack the zeal to continue.

Business growth meeting

photo credit: fauxels / Pexels

Entrepreneurs go through discouraging experiences each day as they try to pursue greatness. It is, therefore, usual for one to get weary and frightened by the waves. Companies that sell products people want, like a barn door kit, have managed to overcome such challenges.

There is no better experience than knowing that you are your own boss. Every entrepreneur is always optimistic about drawing inspiration and inspiration from their businesses.…

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4 Reasons Why SEO is a Smart Move for Your Business

Research has shown that we’re spending around 6 hours online each day, and that number is rising! With so much time spent on the internet, it’s no surprise that brands are fighting for the limelight in the digital space.

Browsing a website

An essential part of boosting your brand’s online presence is by increasing your search engine rankings. If your website isn’t appearing on the first page of Google, you won’t drive much traffic (if any), as who clicks beyond page one? SEO is a powerful digital marketing tool, as it focuses on getting your website to rank first, second, or third in search rankings.…

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Andrew Miller’s Take on How Should CEOs Promote Employees?

Employees want to advance at their job and progress their career paths. Andrew Miller, former CEO of Polycom, Inc., advises promoting the development of employees by offering consistent guidance with your organization for career progression. Miller presented us with a few tips about how workers should be promoted.

Promoted employee congratulated by his colleagues

Set a Timeline

Within your organization, it is important that your employees understand what to expect in the coming years. Your company should be able to clarify to new hires and current employees why promotions are normally given and the standards they need to fulfill or surpass these expectations to achieve advancement.…

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Can Two Amazon Accounts Share Alexa?

According to several researches, more and more people, due to their laziness (are we being too harsh?), prefer to use digital assistants in order to complete the simplest tasks. Therefore, digital assistances like Siri, Google Assistant, and Alexa are on the peak of their popularity.

Amazon Echo Dot 3rd Generation and Alexa

photo credit: YouTube

Alexa is considered to be one of the most widely used digital assistants, especially among Amazon users. For using Alexa, you need an Amazon account; it is important to mention that you don’t need an Amazon Prime for using it. Everything is pretty simple, all you need to do is to open up an Amazon account, obtain an Amazon Echo device, and download Alexa’s app.…

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Businesses Underestimate The Danger of DDoS Attacks

Cyber attacks cost businesses money, valuable trade secrets, and sometimes their reputations. For these reasons, smart companies invest heavily in network security efforts to detect, handle, and deter threats to their computer systems. However, Distributed Denial of Service (DDoS) attacks are types of cyber attacks that seem to fly under the radar of many corporate security specialists.

DDoS attack prevention

What is a DDoS Attack?

A DDoS attack happens when a group of linked devices sends large amounts of traffic to a network or server to cause the system to crash or become inoperable. Cyber criminals traditionally take two paths to deliver DDoS attacks.…

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3 Tips for Business Growth in 2021

This has been a challenging year for businesses around the world, and the fight for survival has never been more critical.

Strategizing for business growth

2021 may see a brighter future on the horizon, but by no means will it be plain sailing for businesses in any industry as competition grows fiercer. And all the while, many enterprises seek not merely to survive but to grow, develop and reach new heights.

This article explores just three avenues of growth that can help your business to survive and thrive over the next twelve months.

1. Diversify

Diversification is a great way to adapt your business, remain relevant and stand out from the competition, but it is a step that requires careful consideration.…

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Increasing Instagram Followers: Top Tips for Your Business

As we have adjusted to the “new normal” amidst the pandemic, social media platforms’ role has become more important for all businesses. Even though having an app for your business cannot guarantee a successful brand image, gaining recognition on Instagram can surely assist you in increasing revenue.

Increasing Instagram followers

Why Focus on Instagram?

One of the many social media platforms, Instagram is currently one of the most beloved platform with exciting features such as stories, reels, multiple images posting, etc. The overall active users have been on a steady rise since the last five years, making Instagram a game-changer for your business.

Increasing Instagram Followers

Now that you know why Instagram is the perfect platform for establishing your brand image, let us look at some efficient ways which can help you in increasing followers on Instagram:

Instagram Insights

1.

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Putting Interest To Work for You Rather Than Against You

Many people are paying hundreds or thousands of dollars more than their original loan amounts because of interest. Unfortunately, many of those people accept interest as the cost of borrowing and using another person’s money. If all of those borrowers understood how interest works, they could be making money rather than paying more and more to lenders.

Calculating loan interest

Understand What Interest Is and How It Works

The first step to reversing this cycle is understanding what interest is and how it works. Lenders calculate a percentage of the money they loan. The borrower pays that percentage, in addition to an amount of the principal, each month.…

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A Small Business Guide to Surviving a Covid Christmas

It should come as no surprise that Christmas will be different this year. From office parties to celebrating the special day with your loved ones, everything is likely to be unfamiliar with festivities adapting to social distancing rules amid the ongoing Covid-19 pandemic.

Covid Christmas

photo credit: Antonio Sokic / Pexels

For your small business, this could be daunting, especially if you traditionally rely on the Christmas rush. With most spending likely to occur online, there’s also the added competition of e-commerce giants like Amazon.

That said, the shortcomings of major retailers may stand to benefit small independent businesses. Amazon, for example, was accused of leaving warehouse workers unprotected while continuing to profit off the boom in online sales.…

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