AUTHOR ARCHIVES :

Why CTAs are the Most Important Thing on Your Website

When building a website, businesses are typically focused on design and ease of use. While these are both very important aspects, they pale in comparison to the importance of calls to action, or CTAs.

If you don’t have at least once CTA on each page of your website, you’re missing out on sales.

Call to action (CTA)

CTAs Boost Conversions and Tell Visitors What to Do Next

Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how.…

Continue reading →

3 Effective SEO Strategies for Professional Industries

Professional industries have to approach search engine optimization differently than other businesses. Creative industries and ecommerce businesses have the benefit of versatile freedom when it comes to marketing their products and services, while professional industries are expected to stay within the lines of, well, professionalism.

SEO for professional industries

Of course, the basics of SEO are the same regardless of your industry. However, the marketing that accompanies those SEO strategies varies. Whether you’re a lawyer, cosmetic surgeon, or management consultant, you’re tasked with finding the best ways make your business searchable and generate revenue. Here are three effective SEO strategies for professional industries like your:

Create Linkable Content

Inbound traffic is powerful in the world of search engine optimization.…

Continue reading →

Why You Need to Develop User Friendly SCADA Systems

The entire Supervisory Control and Data Acquisitions Industry was first developed out of the need for a user-friendly interface to remotely control devices in an industrial environment. This sounds like a mouthful, and it is. However, one of the original keys to SCADA is the words user-friendly.

SCADA system

As interfaces became more advanced, at times the emphasis in systems control was placed on the sensors and the devices being controlled, but not on the user and the ease with which they could interact with the data being collected.

The initial reasons for developing user-friendly SCADA still apply.

Everyone Can Play

A user-friendly system means that anyone on your management team can control systems.…

Continue reading →

How to Choose the Best Phone Answering Service for Your eCommerce Business

Poor service costs companies billions of dollars every year. When it comes to phone service in an ecommerce business, the level needs to be top-notch. Disappoint or downright annoy a prospect calling you from the other side of the interwebs, and you’ll never get another chance to get their business.

Phone answering service for ecommerce

That’s the digital world we’re all now living in. As the old saying goes you really only “get one chance to make a first impression.” Understanding just how important customer service is, it’s not enough to call up the first phone answering service you see on the front page of Google, sign up, and call it a day.…

Continue reading →

5 Embarrassingly Simple Jobs to Avoid If You Want to Stay Stress-Free

It’s easy to say that the way to manage stress is by exercising, eat well, etc. – but for some of us, stress is the by-product of ‘bad’ environment, full of stressors that we just can’t handle. This is particularly prevalent in the workplace.

Feeling stressed at work

Stress in the workplace leads us into various health problems and bad habits.  Unmanaged, work stress can cause depression, anxiety and addiction. But why stress is related to addiction? You see, as business executives or employees of reputable, prestigious companies, we are stressed on a near daily basis. According to a study, there are certain jobs that have highest rate of addiction.…

Continue reading →

Continuous Learning: Are There Any Benefits to Online Education?

Continuous learning should the the mantra for every CEO.  With the convenience offered by the Internet, CEOs can no longer make any excuses not to expand their skills and skill-sets.  If you are one of those top-notch CEOs who continuously developing yourself personally and professionally, or a CEO who want your employees to grow internally, then you should consider eLearning.

CEO engaging on Elearning

Elearning has gained traction as a preferable method of education, especially since the quality has improved significantly in line with technological advancements. Online learning is an easily accessible option which aligns with societal trends, where people seek mobile solutions to further their understanding of topics.…

Continue reading →

How to Build Culture With Remote Teams

Culture is a hot button topic in today’s business world. Culture is the ideology of a business and what comprises its personality. It’s the entire ecosystem, and how people interact within in. It follows the idea that, in an encouraging environment built to sustain the organization, employees are much more likely to be happy, stay at the company longer, and do better work.

Remote working

And as modern workplaces continue to evolve, workplace culture is becoming even more important.

Remote work is another uphill trend. According to one survey of more than 15,000 adults, 43% stated that they’d done some form of remote work in the last year.…

Continue reading →

Improving Behind-the-Scenes Communication in Retail

There are lots of reasons people still love and will always love going to stores: The ability to interact with products hands on. The opportunity to have unique and exciting experiences. The social elements of shopping with friends, family or even strangers.

Shopping scene at a pop-up shop

But there is one element that most distinguishes physical retail from online retail and still defines why people shop in stores – human staff. Working with friendly and knowledgeable employees is the easiest way to get the products, services, and overall sales experience you most want. Having stellar staff is one of the biggest assets today’s stores have to offer consumers.…

Continue reading →

Boost Your E-Commerce Game With These 6 Strategies

Does your sales strategy have a well-articulated e-commerce component?

Perhaps you don’t have a choice. If your company doesn’t have a physical office or product from which to hawk goods or services, e-commerce is necessarily the be-all-end-all of its sales strategy. This is a much more common arrangement than many realize.

Ecommerce strategy

For now, most consumer-facing businesses maintain some sort of physical presence out in the world, whether that means a dedicated storefront, a mobile stall, a truck or van, or some combination of these and other vectors.

But these physical points-of-sale increasingly aren’t enough to keep discerning customers happy. Even the most staid businesses now recognize the importance of a hybrid approach: a sales strategy that blends the humanity and tangibility of in-person transactions with the scale and reach of e-commerce.…

Continue reading →

How to Choose a Reliable SEO Provider

If you’re running a business online, then it’s likely you have a website (rather than just being present on 3rd party platforms). If you don’t have a website, then it’s likely it’s a consideration, and with good reason.

Hiring a SEO specialist

Not only does building a website give your brand a strong online identity, it can also introduce you to customers that wouldn’t be able to visit a bricks and mortar business. It can also be a great stepping stone for those looking to gain a customer base quickly, which is often the case for small businesses.

For a website to be effective, it must be built in the right way.…

Continue reading →