3 Inbound Marketing Tips Small Businesses Can Implement Today

Small businesses can implement inbound marketing into their marketing strategy today – it’s imperative. Traditional outbound marketing avenues are being abandoned by small businesses. The problem is that either the old tactics no longer work, some 90% of executives won’t answer cold calls anymore, or they’re too expensive.

Billboards meme

Small businesses often can’t afford a TV ad.

And consumers are becoming more demanding. A lot of consumers don’t want to be “disturbed.” So, a business must work on their inbound marketing efforts to overcome this trend. You need to have permission, attract, engage and covert customers.

It’s not harder, but it’s a different form of marketing that works for today’s audience.…

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Ways in Which You Can Improve Business Operations

When you wake up every single day you get an opportunity to move the business towards the future but improving business operations is never as easy as it seems, especially when faced with huge competition, as happens with most industries. In order to help you out, here are some methods that you can use to improve current business operations.

Business operations

Start The Day Right

The routine that you create will have a huge impact on everything. When you wake up and you start your day you want to be sure that you know what will happen. Having a plan is one of the most important things for every single business owner.…

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3 Accounting Tools to Drive Your Small Business

Small business owners often scramble come tax season. There is a lot to worry about as a business owner, and the last thing most businesses want to think about is paying their taxes. Keeping the lights on is far more important to a business owner.

Using online accounting software

But you don’t have to scramble last minute to figure out your taxes.

There are tools that can help make tax season a little less taxing on a small business owner.

1. QuickBooks Online

Quickbooks website screenshot

Quickbooks offers an online version that is ideal for small businesses. The “standard” for small businesses, this software makes bookkeeping systematic. The good news is that you can use QuickBooks and then allow access to the account to your accountant.…

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Loan Consolidation Can Save Your Business

Measures To Control Costs

Business is cutthroat today. You’ve got to deal with taxes, you’ve got to deal with economic booms and busts, and you’ve got to deal with technological development silhouetting your competition. Additionally, you’ll have to continually expand operations to remain competitively viable. If you don’t, your business will implode.

SMB CEO navigates business boat in stormy sea

The thing with most modern business is that within the first five to ten years, you’re likely going to have to expand beyond your immediately available means, and that means going into debt. There are multiple reasons this can happen.

You may have to spend thousands for an increased influx of product as a result of increased demand, you might have to build a new storage warehouse, you may have to upgrade your technology systems to remain competitive—in short, the reasons your business may have a pressing need to take out a loan are numerous.…

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Do I Need a Dedicated Server for My Startup?

The UK has been blessed with an abundance of entrepreneurial spirit. According to Companies House data, 2016 saw a record number of new businesses formed. That figure – 657,790 – continued the progress of record years in 2015 (608,110) and 2014 (581,173).

Dedicated server

That means a lot of people are taking those tough first steps into the world of business right now. From reaching out to new customers to finding the funds needed to get you up and running, there’s a lot on your plate as a start-up.

In 2017, your website is right at the top of your to-do list.…

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What You Need to Know about Magento vs. Shopify

Magento and Shopify are undoubtedly among the most popular ecommerce platforms for medium and large enterprises alike. Small businesses are also present on both platforms, although they usually operate with smaller budgets and thus have different requirements from an ecommerce solution.

Magento vs. Shopify

We’ll start with some market fundamentals to show you the broader picture and will then compare those Magento and Shopify properties that matter most for both large and small business users.

Magento and Shopify: Essential Market Indicators

Market research and statistics by BuiltWith show that both platforms enjoy high popularity among online businesses. Some 310,000 websites out of 371,000,000 ones on the entire Internet are using Shopify, while 244,000 are adopting Magento as an ecommerce solution.…

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It Works! Increase Engagement and Sales With Educational Content

If we dig into the psychology of consumers, we will find out that a big part of them is looking for answers to particular questions about the product or service. When the consumer is planning to buy a certain product or try specific service, he or she tries to find answers to wide range of questions that they are interested in before the purchase. In this case, educational content plays a major role in your content plan. Before moving to a discussion of this type of content, find out which types of content actually exist.

Educational video

The content that is usually distributed throughout the network can be divided into three types:

1.

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5 Accounting Tips for New Restaurant Owners

One thing’s for sure: you’re getting into the restaurant business because you love it. For many people just like you, opening a restaurant the ultimate dream — combining a love of food, hospitality, people and entrepreneurship. It will be a lot of work but it will be worth it.

Restaurateur

But while passion is the glue that will hold it all together, we’ve already mentioned the most important ingredient: hard work. It’s not just about choosing great staff or even about coming up with a great restaurant business plan (though of course, both help) — opening a restaurant also requires fantastic accounting.…

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Bright Ideas: 5 Ways That Neon Can Be Used As Effective Visual Marketing

An iconic reminder of bygone business marketing, the last few years have seen neon making a comeback in new and interesting ways. Neon is being used in more artistically-geared, creative ways than ever before, and it’s this new wave of neon usage that has sparked a “re-taking” of sorts by businesses the world over. Illuminated letters can now be seen advertising for extremely high-end restaurants, on the outsides of some office buildings, and in or around art galleries.

Kiehls neon signage

To find out how neon can be used as effective visual marketing for your business, read on.

1. Signage

Signage is a term that refers to the signs indicating the purpose of the building or business.…

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