As a business owner, you probably already know you’re in a race to attract the best talent. Large, multinational corporations can deploy enormous resources to keep highly-educated professionals working for them, while startups can sell big dreams and lucrative options plans to get people to stay on board. That might leave small and medium sized businesses pressured to find and retain the right talent.

Employees consider perks and benefits a key part of their career. Getting rates on insurance, and offering dental care is simply scratching the surface. To attract the right professionals you need to offer something special. Of course, that doesn’t mean you should try to replicate Silicon Valley-style indoor slides and in-house chefs.…
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