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Big Traffic Methods for a Small Business Website

As long as you have a fantastic product (or service), capable customer service, great positioning within your marketplace, and a price people are willing to pay for your offer, you shouldn’t have trouble becoming a profitable small business…

But even then it’s not always the case.

Stand out

Imagine you offer all these great features but no one knows where you’re located or how to differentiate you from the sea of competition? Imagine all the work you can place into every aspect of your business yet still fall flat because you’re not driving individuals to the offer.

Hundreds of websites are created every minute and although the chances of someone creating a competing business site would be somewhat low in the percentages – it’s still being done – and every day that passes is another chance for them to be the major brand in the marketplace.…

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SOC Reports: A Mini-Guide for Business Owners Who Want to Establish Credibility

As a business owner, you want to do everything you can to gain the trust and respect of your customers, This will not only help you keep the ones you do have, but will help you gain new ones as well. As you earn more and more credibility through hiring management consultants and/or change management firm – or even better, adopting organizational design process – you should see your revenue increase as well.

Preparing SOC reports

One of the best ways for service organizations to earn that credibility is to use SOC reports. These reports can help organizations identify problems with their services as well as let them know needs and wants of their customers.…

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At Your Fingertips: Conducting Industry Research Like a Pro Without a Lot of Dough

You might think that to become an expert in your industry it will take years of experience and a deep wallet to fund all the research that you need access to in order to drill down into the details and form a solid opinion.

Chemist doing industry research

Taking a look through the detailed data available at Money Morning for example, you can quickly get an idea that conducting research and staying ahead of the competition by spotting trends and openings, doesn’t have to set you back a small fortune.

Here is a look at how to go about conducting industry research like a pro, without spending loads of dough.…

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Basic Essentials Every Lean Startup Office Needs

When it comes time to launch your lean startup, you and your employees will need a comfortable, functional work environment to conduct business in. There are a lot of considerations to make, depending on the industry you work in.

Lean startup office

There are common items that most businesses will definitely need to get started. While there are also plenty of traditional considerations that have been recently outdated by technological advancements and other changes occurring in the modern workplace.

Here’s a short list of things you’ll definitely need to consider outfitting a professional work environment with – without killing your budget:

Furnishings

You can source furnishings for your startup office almost anywhere.…

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3D Printed Lattice: Breaking New Ground in Product Design

3D printers and their products are gaining increasing amounts of attention for their use in both education and innovative design. While you can quickly create some fun objects with a 3D printer, many of the groundbreaking products are being produced using what is called lattice structuring.

3D printed object

A lattice structure is a web-like, or honeycombed, design that has several design benefits. It can be created to be flexible or rigid. It can also withstand a high degree of pressure, is waterproof, lightweight, and has a high durability factor. Here are just a few of the ways that the 3D printed lattice is making new inroads in product design.…

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Three Things to Do in Your Small Retail Business Before the Christmas Rush

It is already autumn, and this time of year can be one that can seem to fly by before you know it when you run a retail business. Almost all retail businesses see an increase in sales either before Christmas, if they sell things that people tend to buy as gifts or which people use in their homes over the festive season, or after Christmas, when traditionally there are the best offers and bargains to be had, and so this is really the time of year to make any changes to how you do things that can help you get more from this period.…

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How to Increase Exposure for Your Small Business

Are you looking to take your small business or start-up to the world? Here are a few expert tips on how to increase exposure for your business:

Optimise Your Website for Local Searches

Many small businesses rely on local customers for their initial success. There are a few exceptions when it comes to ecommerce, but the best clients and customers often end up being those that are based in the area. With that in mind, it’s important to optimise your business website so that it appears in local searches.

Here’s a quick guide to get you started with local SEO.…

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Helping Your 3D Printing Business Succeed: 4 Tips

Building any kind of startup can be challenging, and starting your own 3D printing business isn’t any less so. But knowing what challenges to anticipate, having a roadmap of common pitfalls, and notes on proven strategies, can all help steer you through that crucial first year.

The recipe for success will be different for every entrepreneur, but with luck, these proven tips and tricks can help your business succeed, whether you’re focusing on PCB design and manufacturing or fabricating jewelry and home decor.

Embrace Innovation

One of the beautiful elements of the 3D printing industry is its ability to be flexible and embrace new ideas.…

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4 Easy Ways to Make your Business More Eco-Friendly

Small business owners and managers face an internal struggle between prioritising profits and reshaping the model of their business so that it is eco-friendly. Many of these decision-makers have good intentions to protect the environment, but in business the need to make profits comes first and for the small business manager, this is often a fine line that flirts between survival and going into administration.

Eco-friendly business practices

The challenge is that businesses need to think long-term. The short-term financial profit will erode the long-term profits that go beyond income and will impact the quality of life of our ecosystem and environment in the future.…

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