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Trade Shows: How to Save Time and Make Sales

Every industry has at least one must-attend event each year, from b2b conferences, to industry showcases and trade shows. What makes these events important to your business is the potential to increase both brand awareness and generate lead sales.

Trade show lounge

Exhibiting events are an exciting growth opportunity for any business with as many as 81% of attendees at a trade event having buying authority. By running a successfully engaging stand, you might make a huge difference in future sales for your business. So, how to do you attract these potential buyers?

You do this by avoiding time wasting activities and working your exhibition stand in a smarter way.…

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New Year’s Resolution: Get Serious About Creating an Interactive Social Media Presence

This is a sponsored post written by me on behalf of Microsoft Office . All opinions are 100% mine.

Your social media efforts toward branding your business and creating bank-busting profits haven’t been working out like you’d expect up til now. Has it?

Using instagram

Otherwise, you probably wouldn’t be reading an article about making this oh-so-important branding aspect of your business a major priority this year.

So few businesses out there capitalize on the ever-important tasks of interacting with their customers on social media. Either solely choosing to use their social accounts to plug their blog posts and cross-promote their other channels.…

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5 Tips for Adult Learners Returning to Education to Boost their Careers

In the wake of November’s spending review, the adult education sector breathed a sigh of relief as George Osborne announced core funding would be protected. The government had been expected to cut funding to the already fragile sector which has endured years of setbacks and is undergoing an area review.

Businessman learning in a further education course

While some return to education in later life to nurture a skill or hobby, gaining extra qualifications can increase financial worth and improve chances of promotion. The news of funding protection was, therefore, a boost for those adults who are seeking further education (FE) as an opportunity to enhance their careers.…

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3 Tips to Avoid Losing your Business’ Money on Foreign Exchange

Small business owners are ever more likely to be working with a variety of currencies as technology has allowed even the smallest of enterprises to trade on the global market. But most banks often charge hefty overheads for foreign exchange for business.

Currency exchange

Here’s our top 3 tips on how to avoid losing money on your company’s currency conversion.

Find a specialist multi-currency account

The overheads that banks charge for international business transfers have irritated many an SMB owner over the years. A natural progression from this has been a growing number of specialist multi-currency accounts.

These accounts aim to transfer and convert your currency at a fraction of the cost of the big banks.…

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Business Travel Just Got Luxurious

Want to do your business travel with a private jet? Today, you can do so without the premium price tag.  Read on to find out more what flying privately can offer you and your business.

Private jet for business travel

More and more CEOs are buying back time by flying privately, and not paying the price tag usually associated with a private jet. They’re cutting out the hassle and stress that often comes with travelling commercially, but not paying prices reserved for the rich and famous.

Private Jets Going Cheap

Even for those of us for whom private jets are a little way off – there’s no denying the luxury of it all.…

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SEO and Cybersecurity Failures

SEOs are often on the prowl through all areas of the internet looking for the best ways to benefit their client or their brand; and as such, SEOs are often more at risk where cybersecurity is concerned than most general users. And unfortunately, some basic cybersecurity failures are so common that it’s not too hard to find full rosters of problem areas, like the Security Fail Kids published by CBTNuggets.

Security fail kids cards

So, what common failures should any SEO be aware of and on guard for?

1. Not Creating Strong Credentials

Do you have a simple password that you use for just about everything?…

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The Benefits of Field Marketing for your Business

Effective marketing is a crucial piece of the puzzle when it comes to sustaining long-term success in business, so it’s essential that your company finds the best possible forms of promotion. If you’re not already taking advantage of field marketing, now could be the time to rethink your strategy and start harnessing the power of these techniques.

Sales promotion band in Japan

Here are just a few of the reasons why.

It can be highly cost-effective

There’s no getting around the fact that money matters when you’re planning your promotional campaigns. One of the great things about field marketing is the fact that, when done right, it can be highly cost-effective.…

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Provide Phone Access for your Customers at Any Time: Here’s Why and How

Customers want to know they can reach a business at any time. They may have questions before they make a purchase; they may have a complaint or concern after a purchase has been made; or, they want to be able to pick up the phone and reach a live operator at a time that is convenient for them.

Customer service representative

One thing for sure, your customers don’t want to be on hold or deal with a recording. If you want your business to have a solid reputation, you need to provide phone access for them at any time.

Outsource Phone Services

You don’t have to hire several people to work at your business to answer the phones.…

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Benefits of Using Smartwatches for Business Men

Smartwatches are growing in popularity nowadays. Different brands of these watches are now offered in the market like Huawei wearables. They look like regular watches, but they have so much to offer as they can be synced with your smartphone and act like its extension.

Businessman wearing smartwatch

This means that even if you forgot your phone, since you’re most likely be wearing your watch, you should still do a lot of things that you would probably do with your smartphone. Many people could benefit from this including business men.

The smartwatch market is dominated by Apple, but there are emerging, competitive alternatives.…

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How to Upsize your Warehouse and Avoid a Painful Relocation

Retail giant Woolworths Limited has said, “Quality and freshness don’t come easy. “ It is why their Perth distribution centre has over 600 people working around the clock to coordinate the logistical supply from the farms to supermarket shelves across the state. It is critical for businesses to have a warehouse solution that will make their supply chain process efficient, scalable and safe.

Warehouse

The way customers receive the end product is dependant on the processes that are used at the distribution centres. As inventory demands grow, warehouse upgrades are needed and more challenges with managing the supply chain process can occur.…

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