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The Importance of Backlinks as Part of a SEO Strategy

Even though there is no clear data that can prove this theory, many experts agree that more than half of the value of a website is determined by the number and quality of backlinks.

Backlinks still matter

Backlinks or incoming links (also inbound links) is a HTTP connection that leads from one website to another. In other words, this is a link that goes from someone else’s website to our website. For instance, in case you have a website that provides airline tickets and the owner of a website focused on hotels and accommodation likes the content on your website and they place a link to your website in the content they share, you will get a backlink.…

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Reasons to Move Offices in 2016

Making sure that you choose the right office space for your business needs can be tricky, as those needs are constantly fluctuating. While you may have found a practical office space that worked for you at one point, it’s also likely that, according to statistics, most businesses move offices every seven years on average. It’s important that you’re able to adapt to the changes that your business experience, and sometimes this means moving to a new office in order to guarantee further successes.

Moving office

Here are some of the reasons you may want to consider changing your office space in 2016.

Beneficial Change

Sometimes a change is all that’s really needed to give your business a shot in the arm.…

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Best IT Certifications for Businesses in 2016

Running a business requires a great deal of work in a variety of areas, and one of the keys to maintaining business success is to stay on top of trends and continually assert your position as an authority in your line of industry. One of the best ways to ensure a strong reputation and become a leader in your field is to make sure that your business carries relevant and high-quality certifications. This is particularly true when it comes to IT, which is a core part of most businesses out there.

IT certified

Certifications are one of the best ways to validate the skills and knowledge of your employees, and keep your quality of business at its finest.…

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5 Benefits of Email Marketing for Small and Medium Enterprises

Digital marketing is said to have leveled the playing field between big players and small and medium enterprises. Of the many facets of online marketing, email marketing is by far the most effective, as it yields best conversion rates across the board. The high ROI, scalability and effectiveness of email marketing are just some of the factors that make it nearly indispensable for business growth.

Email marketing

Here are some other key benefits that make email marketing a must-do for small and medium enterprises.

1. You can get maximum results with minimal effort

Just go back in time a little and revisit those days of offline marketing where enormous money, time and effort was required to make your marketing campaign reach out to the targeted customer group.…

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Tips for Selecting a Payment Processing Provider

If you plan to run any type of online business, you will typically have to decide on a payment processing provider to handle credit card and other transactions for you. While there are many different companies providing these services in this day and age, the breadth of choice can make it difficult to know who to actually choose and what level of service will be best for your specific needs.

If you’re keen to find the right provider of merchant services for your business in 2016, read on for some tips to keep in mind before you sign on the dotted line.…

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5 Ways to Run a Secure Business

Running any kind of business involves a lot of risk. From the daunting prospect of your company going bust due to financial problems to health and safety hazards that may exist, it is important you minimise all such possibilities occurring.

Business security and safety

There are many different areas to consider when aiming to successfully run a safe and secure business. Make a note of the following five points and ensure they are being implemented within your company.

Safe Recruitment

Effective recruitment is important for every business, whatever industry it may be in. Using a specialist recruitment consultant for your sector can be a good way to pick out the best people for any positions you have open, and it can also provide the added bonus of ensuring they are all safe to employ.…

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Improving Customer Service within a Small Business

In the cut-throat world of small businesses and start-ups, it’s often customer service that will differentiate you from your competitors. It’s rare that you’ll have a product offering completely unlike other businesses in your space, so those relationships that you make really have to count if you’re to retain and win business.

Customer support staff

The following are some practical tips that you can follow to improve your small business’ customer service.

Bricks-and-Mortar

If you’re lucky enough to come face to face with your customers on a daily basis (or your employees do) then you’ll find this challenge much easier than everyone else, for the simple fact that you’ve got an extra opportunity to impress.…

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New Year’s Resolution for CEOs: How to Care Less About What Others Think

Whether you are a gardener or the CEO of an Inc 500 company, letting the opinions of others control every fiber of your being is unhealthy. Period.

I dont care what others think

Perhaps you drive a Toyota Hybrid instead of the Porsche you can afford because you don’t want to look like you think you’re all that. Or, perhaps you squeeze your savings dry to buy that Toyota Hybrid instead of taking the subway because you’re afraid that people will see you as a not-that-successful startup CEO?

If you are anything like the other 98 percent of the people who reside on this planet, you actually do care what other people think of you.…

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5 Reasons Why Using A Professional Translation Company Is A Must

When it comes to hiring a professional translation company to translate your documents or video into a new language, nothing beats hiring the right one, as results matter in all walks of life and this is no different when it comes to making sure your new company marketing material reads perfectly when your new target audience finally get to see it.

Content translator on the job

For this reason, we explore five reasons why using a professional translation company really is a must if you want results that will actually get you new business, not lose it!

Experience Of Translators

When you hire a professional, you are normally hiring someone with great experience, and this is often no different when it comes to using a professional translation company to make your translation dreams come true.…

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Characteristics of a Good Business Leader

Outstanding leadership is something that all successful businesses have in common. Unfortunately, finding people with this type of leadership ability is much easier said than done. Individuals with these types of skills are in very high demand. Taking on an online mba degree may help in honing such skills, but not as much as natural talent and real life business experience. Therefore, they are quickly hired by companies on the rare occasions that they are available.

Good business leader

There has been quite a lot written when it comes to the subject of business leadership. Many theories have been put forward about the qualities that some of the most famous CEOs have in common.…

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