AUTHOR ARCHIVES :

Ford Medium Duty Trucks for The Modern Job Site

If you are running a business that requires utility trucks, you surely understand that your choice of trucks can determine the effectiveness of your operation; you need the ones that are high in performance.

Ford F-650 2015

High performance utility trucks used to be all about function. Manufacturers built them for size and strength, and it was up to the people operating them to make these beasts fit the job itself. There wasn’t a lot of variety, there wasn’t a lot of customizable options. But that wasn’t the point. These vehicles over delivered in terms of strength and cargo load capability. It was a one-size-fits-all approach.…

Continue reading →

Producing Great Membership Cards: DIY or Outsource?

If you run a business, club, gym or organisation the chances are you may need to produce membership cards. Hobby clubs and gyms use them a lot as a way to make sure that only members get access to certain areas. Effectively these double as simple ID badges.

Hyatt Gold Passport membership card

Many firms also use them as a way to reward customers for their loyalty perhaps taking a percentage off the bill for people who carry the card or only allowing people with a card to benefit from certain offers. Some firms use plastic ID cards with a magnetic strip or simple smart chip embedded in them.…

Continue reading →

How to Choose the Right Printer for your Business

The majority of businesses are majorly dependent on technology, and if you’re a small business owner you’ll probably have already bought a number of different gadgets in order to help you manage your business as best you can. Printers are just one piece of technology that are essential for any business – even though you can do a lot of things online or via email, you’ll probably still need to print documents such as invoices and receipts, and documents that you need regarding tax. If you’re planning to purchase a printer for your business, there are a number of things that you’ll need to take into consideration.…

Continue reading →

More Than a Vendor: How to Turn your Vendors into Partners

For many small businesses, vendors serve a defined purpose: They provide a product or service. Once that is done, the business pays the bill and moves on, until the next time they need the product or service.

Business partnerships with vendors

In some situations, this model works. However, many businesses have found their vendors are an important part of their success, and are instrumental in their company reaching its goals. Those companies that have developed strategic partnerships with their vendors are often in a better position to achieve their objectives and to maximize their results than those who take a more transactional approach to working with vendors.…

Continue reading →

5 Times You Should Relocate Your Business (and When You Should Stay Put)

Deciding to move to a different city when you work for someone else is a major decision. Balancing the emotional with the practical can lead to tough choices, even when it appears that moving is the best thing for your family, your career, and your life.

Relocating business location

When you own a business, making that decision is even more difficult. Even if your business is mostly online, or you work with clients everywhere, pulling up the stakes and heading to a new city requires thought, planning, and a healthy tolerance for risk. That being said, there are a few signs that it’s time to move your business somewhere else, especially if you want to grow.…

Continue reading →

5 Ways to Be a More Ethical Leader

In today’s business environment, perhaps no principle is more revered — and yet more misunderstood — than ethics. Leaders and business owners claim that they want to be more ethical, or that that conduct their businesses in an ethical fashion, yet have difficulty articulating exactly what that means to their daily operations.

Ethics

Often companies will devote considerable time and resources toward becoming a more social responsible — ethical — organization, with the intent of attracting more business and a more loyal customer base. And there is some evidence that those efforts pay off; in a recent Wall Street Journal report, researchers found that consumers are more willing to support, and will pay more for products from, a company that they believe acts ethically.…

Continue reading →

4 New Experiential Technologies for Trade Shows

For many industries, trade shows are an essential component of building brand awareness and major partnerships, as well as generating sales. But increasingly, simply having a simple booth and brand representative aren’t enough, and many great businesses have taken the leap to use new technologies to make dramatic impacts at trade shows. Trade show attendees and potential clients of all kinds are becoming better informed and often more reluctant to make commitments to brands.

Nintendo experiential expo booth

Sure, most trade shows have now included an aggressive social media marketing regimen for attendees and demonstrators. Paper brochures and flyers are now largely a thing of the past, and even pre-event, many demonstrators of a trade show are allowed to share pertinent business information with the social profiles of attendees hours or day before the floors open.…

Continue reading →

How To: Targeted Advertising For Your Underground Print Campaigns

The London Underground has over 1.2 billion passengers annually, making the numerous advertising spaces available very desireable. Unlike buses and overground trains, the tube doesn’t allow access to the internet, leaving many passengers with nothing to look at except ads.

Ads in Piccadilly Circus Underground Station

London poster print company Ro-Am Posters says that the essence of a great poster campaign lies in ‘communicating to audiences through eye-catching visuals and succinctly presented information’. A bigger advert doesn’t need you to include more information, in fact less can be more striking and will grab the attention of passengers.

As with any advertorial campaign, budget plays a huge part in where you can advertise.…

Continue reading →

4 Tips for Building your Brand Using The Internet

There are millions of businesses online, so when you put your business on the internet you have tons of competition for attention. That’s why it is important to make sure that you are getting your name and business out there. There are many ways to do this, from blogging to social media.

Online branding

There are reasons that you need to utilize all of the outlets the internet offers, if you want to ensure that your business has success online. If you have a blog you can increase your sales and social media allows you to get on a closer level with your customers.…

Continue reading →

5 Ways your Small Business Could be Wasting Time

If you are running your own small business, chances are you are going to run into the problem of time management. Wasting time in a small business can be a chronically unnoticed problem by the over-scheduled, busy shop owner. It is critical that when you operate your small business you are running the most time efficient schedule for both yourself and your employees. Included here are a few ways you could be wasting time in your business and how to stop the leaks.

Busy small business owner

Doing Inventory

Do you find yourself completely unaware of how much stock is left? Are you having to do inventory on a weekly or monthly basis?…

Continue reading →