It is already autumn, and this time of year can be one that can seem to fly by before you know it when you run a retail business. Almost all retail businesses see an increase in sales either before Christmas, if they sell things that people tend to buy as gifts or which people use in their homes over the festive season, or after Christmas, when traditionally there are the best offers and bargains to be had, and so this is really the time of year to make any changes to how you do things that can help you get more from this period.…
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How to Increase Exposure for Your Small Business
Are you looking to take your small business or start-up to the world? Here are a few expert tips on how to increase exposure for your business:
Optimise Your Website for Local Searches
Many small businesses rely on local customers for their initial success. There are a few exceptions when it comes to ecommerce, but the best clients and customers often end up being those that are based in the area. With that in mind, it’s important to optimise your business website so that it appears in local searches.
Here’s a quick guide to get you started with local SEO.…
Continue readingHow Smart Video Screens Amplify In-Retail Engagement
The local store is evolving. As retailers rally to prove their value to shoppers, stores are re-emerging as hubs for local communities. And one of the most effective methods of retail experience differentiation is the use of relevant, targeted, vibrant infotainment content to keep shoppers engaged.
Since the rise of ecommerce in the late 1990s and early 2000s, market analysts have predicted the demise of brick-and-mortar stores. After all, why travel all the way to a non-virtual store, subject yourself to long lines and a painful checkout process, only to cart all your goods back home?
Your morning shopping expedition to a physical store can be replaced by an online shop using your mobile device in half an hour on your sofa with a cup of coffee.…
Continue readingHelping Your 3D Printing Business Succeed: 4 Tips
Building any kind of startup can be challenging, and starting your own 3D printing business isn’t any less so. But knowing what challenges to anticipate, having a roadmap of common pitfalls, and notes on proven strategies, can all help steer you through that crucial first year.
The recipe for success will be different for every entrepreneur, but with luck, these proven tips and tricks can help your business succeed, whether you’re focusing on PCB design and manufacturing or fabricating jewelry and home decor.
Embrace Innovation
One of the beautiful elements of the 3D printing industry is its ability to be flexible and embrace new ideas.…
Continue reading4 Easy Ways to Make your Business More Eco-Friendly
Small business owners and managers face an internal struggle between prioritising profits and reshaping the model of their business so that it is eco-friendly. Many of these decision-makers have good intentions to protect the environment, but in business the need to make profits comes first and for the small business manager, this is often a fine line that flirts between survival and going into administration.
The challenge is that businesses need to think long-term. The short-term financial profit will erode the long-term profits that go beyond income and will impact the quality of life of our ecosystem and environment in the future.…
Continue reading4 Effective Ways to Prepare for your Next Exhibition
Planning for an exhibition takes a lot of time and effort, but the pay out after the event can be huge. In fact exhibitions have the highest return on investment compared to other marketing methods.
Here are four effective things you need to know about to help you prepare for your next exhibition:
1. Check your displays
As soon as you’ve booked your stand space, start to think about what sort of displays you’ll need. If you’ve never exhibited before then you’ll need everything! If you already have some displays lying around, then you need to think about whether they are still usable, whether the information is still up to date and whether they are still relevant.…
Continue readingHow to do Black Friday Shopping in a Right Way this Year
Are you planning to shop electronics, smartphone and other items on Black Friday 2016 for your business – and yourself? Want to save more? If yes, then it is time to know how you can do this. Here are four simple steps you need to follow.
Step No.1 Know what you need
It is important to make a list of items, which you require. As you are going to save money due to discounted deals of Black Friday then add all those items, which you require in upcoming year.
A smartphone, tablet, kitchen machines and tools, etc seem like the best items which you can add in your list.…
Continue reading4 Ways a Marketing Database Guarantees a Steady Stream of Revenue
Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!
If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.
What a Marketing Database does for Your Company
1. CLTV
Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.
2. RFM
Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…
Continue readingPost-Brexit, is English Still The Language of The Global Business World?
There are a staggering 1.6 billion people who speak English as a second language. China for example, now has around 10 million fluent English speakers.
It’s an official language of NATO, the UN and, for the time being at least, the EU. English, French and German are the three dominant languages of the EU, however once the UK leave, the only EU States where English is still considered a first language will be Ireland and Malta who collectively account for less than 1% of the EU’s population.
There are calls from across the channel to do away with English in the EU.…
Continue readingTips to Conduct Human Resources Audits
Annual audits of human resources are necessary for all companies out there. It does not matter how many employees the business has. HR audits can be compared with the health checks that you do for your body. Organizations have to measure current standings and then determine accomplishments possible with the purpose of improving HR functions.
An HR Audit and Compliance report involves reviewing basically all HR functions. At the same time it will ensure the fact that the government company policies and regulations are respected. A failure to do this will lead to penalties and fines. You should not see audits as check-ups that are not mandatory.…
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