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How to Leverage High Tech Employee Training Programs

Over time, software has experienced so many upgrades that unless you have been using the software for some time and have been adapting to each new version, you will find the subtle distinctions to have added up to quite a bit of complexity.

Employee training programs

In a designer’s office, for example, the latest version of Photoshop may not be too intimidating at first glance as the layout resembles many office apps with a familiar toolbars, ribbons, and icons, but you need to know how to access the different functions based on your knowledge of what each icon can do. Since there are numerous icons, as well as layers within each, formal training is necessary to learn something as simple as cropping an image or increasing image size without distorting the pixels.…

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The Integral Nature of Optimized Internet Presence

Crunching Some Numbers

Approximately 90% of search engine traffic stays on the first Search Engine Results Page (SERP). Making your business appear in the results of the first page can definitely help generate proper leads.

Digital branding optimization

You’re going to need the assistance of a professional marketing organization who specializes in branding for the digital age. To that end, following are a number of things to consider before choosing your marketing agency.

A Wide Range Of Services

Proper branding requires more than one kind of search engine optimization. Certainly, SEO-rich content should be produced, circulated, catalogued, and available on your company website. But you’ve got to have outreach in social media as well.…

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How to Win in Retail by Utilizing Shopper and In-store Marketing Strategy (Infographic)

Every retailer in the world works hard to get customers in to their store. Shopper marketing plays a vital role in this area and it focuses on how you need to interact with the customer from the beginning to the end of a transaction. Getting the customer to your store is only half the battle and even when the customer is in your store you still need to tread carefully.

Shopper

Just because they are in your store doesn’t mean the job is complete and you need to make sure you make their stay as pleasurable as possible. For example, when you consider that 70% of shoppers use a mobile device in a store, how vital does good in-store WIFI become?…

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7 Ways to Make Your Business Travel More Efficient

Trips are the best. We look forward to them because they offer us a chance to break free from shackles of daily life. But not all trips are vacations. To an outsider, getting a job with a lot of travel seems like a dream but it can get really stressful if not properly planned. Here are 7 ways you can travel for business more efficiently.

Happy business traveller

Be upbeat about the trip

If the thought of going on a trip makes you reconsider life decisions, it is only going to get worse as departure date approaches. It is absolutely essential to keep yourself highly motivated throughout the whole trip.…

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What’s The ROI of your MBA Study? (Infographic)

Statistics show that the average person who has a master’s degree earns about $17,000 more per year than people who hold a bachelor’s degree. Not surprisingly, the prospect of making an extra $170,000 over the next decade convinces a lot of people to enroll in graduate school.

MBA student

Before you go back to school, though, you should think about the return on your investment. After all, you’ll have to spend money on tuition, books, and other materials. A lot of master of business administration (MBA) students find that they don’t have enough time to continue working full-time jobs while they’re enrolled in a graduate program.…

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5 SEO Instruments to Make your Promotion Easier

SEO is an inbound technique in marketing that involves smart linking, keyword strength, and other methods so as to optimize a website to rank high on search engine. The main goal is to ensure potential clients who search for certain products and services find your business first.

SEO tools

In the modern day world, most businesses have known that Search Engine Optimization is of benefit to them. But the challenge may come in when it comes to cost. It is difficult for the Small business organization to hire an expert; with this, the term SEO becomes confusing to them. Here are 5 SEO instruments to make your promotion easier without struggling or spending a lot.…

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Let’s Talk: What is Conversational Marketing and Why it Matters

Two-way communication is necessary for building any healthy relationship. For business owners, open conversation is vital to understand customer needs and provide services and recommendations that solidify trust and confidence. It’s this understanding and intelligence that make good business owners even better, and make customer relationships strong.

Conversational marketing

These important conversations are probably commonplace in most in-person customer interactions, but when it comes to your marketing communications, does the conversation stop?

Often, when marketing to their contacts, business owners rely exclusively on less effective, one-way communication channels like email. But some successful businesses have begun to leverage conversational marketing to more deeply engage clients, improve loyalty and increase revenue.…

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Small Business Accounting Software Done Right (and Free)

It isn’t often that I run across a new tool for small business CEOs that I can wholeheartedly endorse, but I’ve run across just such a tool in the last little while and I want to pass that on. ZipBooks is a free tool to manage your billing, expenses and time. It tracks everything you need to stay on top of your accounts receivable.

ZipBooks logo

There are a lot of invoicing tools out there where it starts to feel like a flea market–lots of free and cheap options but you can’t quite be sure of the quality until you bring it home.…

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5 Ways to Make your Small business More Energy Efficient

Looking after the environment isn’t just for multinational corporations. Small businesses have a lot of reasons to get involved as well.

Small business goes green

As a small business owner, you probably already know the importance of being energy efficient. But most business lack the data, expertise or time to implement it properly. A lot of small business owners simply don’t know where to start or how much to spend on making their business energy efficient.

So, here are five simple things you can do right away to cut the energy your business consumes:

Switch to Laptops

It’s hard to imagine a workplace without computers now, but desktops aren’t really necessary for most professions.…

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What Credit Unions Can Learn from the MHR Breach

Wherever there is money, there are sure to be a few individuals who will want to get their hands on that profit. Unfortunately, hackers can attack any organization in any industry, and the hotel and restaurant industry is no exception.

Cyber attack on hotels

According to the Credit Union Times, Denver-based Millenium Hotels & Resorts North America (MHR) was the unfortunate victim of a cyber attack in August 2016. If you are part of a credit union, you could find yourself in similar situations, even if you may not be dabbling in that specific industry. However, that does not mean that you can’t learn a thing or two from what they had to go through.…

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