Finding New Ways to Bring Business Through your Doors

Sometimes getting new business doesn’t just revolve around the things that you are doing online to attract customers. If you run a brick and mortar business in a local area it can help to do things to cater to the local folks as well, as they may be the majority of your sales.

Price tag

That doesn’t mean that you should close down your website or ignore your social media accounts though. In fact, they can be just as much help on a local level as they are on a global level, you just need to be using them right.

1. In Store Coupons And Discounts

One of the ways that you can use your social media accounts for your actual local business is to post coupons and discounts that people can only get when they come into your store.…

Continue reading

Marketing your Small Business – from Online to In-House

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.

Vinyl records shopping

That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…

Continue reading

Ways to Keep Your Momentum Going as an Entrepreneur

The life of an entrepreneur can be very arduous, but also thrilling. An entrepreneur sees everything as an opportunity to create capital. Not every idea an entrepreneur has will be the motherload of ideas, but the defining characteristic of an entrepreneur is tenacity and the utter resistance to give up.

Determined entrepreneur on the phone

You must try, try again, and work through those one thousand ways how not to make a lightbulb as Thomas Edison did. It only takes one bright idea to illuminate the world and change it for the better, forever. It can be a challenge to keep going, however. Life is full of rejection and it’s not always easy to push through a wall of endless no’s.…

Continue reading

The 3 KPIs Every Successful Digital Marketer is Tracking in 2016

If we were to take a poll in small business marketing departments throughout the country, we’d likely discover that very few are effectively and accurately tracking success. Would you count yourself among this cohort? If you aren’t using the right KPIs, then the answer is yes.

Key Performance Indicator (KPI)

Why KPIs Matter

How do you really know if your business is performing well in terms of marketing success? If you’re like many business owners, you probably don’t. Most have very little insight into how different marketing strategies and efforts are doing and whether or not they’re producing positive results.

This is where KPIs – or key performance indicators – come into play.…

Continue reading

5 Ways to Add Value to your Business Marketing

The techniques and processes of marketing in the modern business world are changing so fast that it’s hard to keep up with what makes sense and what’s just a waste of time and money. The answers aren’t necessarily readily available either, when it comes to asking the simply question of ‘well then what do I have to do in order to succeed?’

Attractive marketing

So, in place of these definite answers, your best bet is to approach the situation as a series of experiments, and roll with the punches as you try the following five techniques to add value to your marketing concept, including presenting educational resources, allowing real-time interaction, being socially consistent, using customer surveys, and shortening your feedback loop.…

Continue reading

How to Effectively Use Ethos, Pathos and Logos in your Online Marketing Strategy

Marketing and advertising to an online market can be a tricky endeavor. With so many people using the Internet daily, it can be a challenge to know exactly who you’re targeting and how to most effectively reach that ideal audience. However, by understanding the concepts of ethos, pathos and logos and how they affect your marketing strategy, you may just have an easier time connecting with your target market and having more online business success.

Online marketing strategy

Marketing with Ethos

A lot of the success businesses have online can be attributed to their ethos, or how credible they are. Because people know that anyone can write anything on the Internet, it takes a certain amount of ethos to make a potential client or customer feel that they can trust a business entity that they see exclusively on the Internet.…

Continue reading

4 Financial Lessons Small Businesses Can Learn From Political Campaigns

Many politicians come from the world of business, so it’s unsurprising when they want to run the government like a corporation once they’re elected. But what happens when we reverse that pattern? Is there anything small businesses can learn from political campaigns? In fact, small businesses can learn some important financial lessons from those.

Vote buttons

Try these strategies to boost your business’ financial prowess.

1. Know The Prime Times

Politicians don’t try to advertise during the Super Bowl. That would be financially untenable and impractical, even if the ad reached a lot of people. Simply put, it could destroy a candidate’s budget in a heartbeat.…

Continue reading

3 Tips for Creating the Ultimate Conference Room

At your business, you likely have a conference room that you use for many different occasions. From meeting with clients to training your employees and holding discussions with large groups, a conference room can have many purposes and functions.

Business meeting in a conference room

However, creating a space that serves each one of these areas well can be a challenge, especially for small businesses who have other pressing matters to deal with. But regardless, you need to have a professional-looking space to conduct business.

To help with this, here are three tips for creating the ultimate conference room that will convey the professionalism of your company.…

Continue reading

3 Tips for Using Proposals to Increase your Sales

Depending on the type of business you have, implementing proposals into your sales strategy could be a great way for you to boost your numbers and find more sales success. However, you’ve got to have great proposals in order to find the maximum amount of impact by using this tactic. And while some may think creating a proposal to be an easy task, nothing could be further from the truth.

Deal on a business proposal

So to help those thinking about increasing their sales using proposals, here are three tips for finding the most success.

Edit Yourself

From a sales standpoint, it’s often hard to edit all the information you want to use in order to persuade someone into completing a sale.…

Continue reading

4 Ways your Business Needs to be in Contact with Customers

As a business you want to do everything you can in order to stay in contact with your customers. Long gone are the days when the only ways you had to reach out to them, old or new, was through the phone or snail mail. Although many businesses still send catalogs and sales cards through the mail, the best ways to reach more people are more technological these days.

Florist contacts customer

On top of that, many people and businesses are trying to grow greener, which means mailing less catalogs and even supplying email receipts instead of printed ones. Green or not, you may be interested in making sure you are reaching out to your customers, past, present, and future ones, in every way possible.…

Continue reading