In a world where consumers have an almost unlimited number of places to shop, small businesses must work even harder to stand out from their competition. One way to differentiate your small business from other small businesses (and big brand retailers) is to humanize customer service by ensuring that your website is as customer-friendly as possible.

Don’t have a lot of time or money, or you simply aren’t sure how to get started? Here are three low-cost, high impact tips you can use to help improve your site’s customer service capabilities while generating more conversions at the same time.
Create an FAQ Page
An empowered customer is a happy customer-and nothing empowers your customers more than ensuring that they have all they need to make the smart decision to do business with your business! …
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When using social media tools like Twitter to promote your business, it’s important to use them strategically so that you’re not wasting your time.
Twitter has not only received quite a bit of press in the past year, but it has also become an important tool for many trying to market their business, product or personal brand. Of course, people and businesses alike are doing this with a varying degree of success and some have a much better handle on the whole social media for marketing thing than others. Here are a few tips to improve your Twitter experience if you’re floundering or if you’re not seeing the results that you had hoped.
