POST CATEGORY : Information Technology

Local SEO: Does Where You Host Your Website Really Matter?

While it’s still open to debate on any given day, up to a third of Google searches are for local businesses. The search engine provider has also stated that local searches on mobile devices are growing fifty-percent faster than other types of queries.

Local SEO

If you own a local small or medium size business, you could be losing hundreds, even thousands of potential customers if your web hosting isn’t up-to-par. Considering we’re in the middle of yet another online boom period (ie., local search), you need to make sure your SEO plan is leaving nothing to chance.

What’s up-to-par mean when considering hosting providers?

…Continue reading →

ASP.NET Offers Open-Source Performance Tools For Websites

A Well-Tuned Online Engine

ASP.NET

Your website’s programming has some similarities to an automobile engine. Just substitute lubricating “oil” for functional “coding”. Like oil wears out, certain errors in coding will manifest through the site’s regular usage. How much traffic your site can handle, how it works in differing service areas, how well it performs generally—these things will transition.

When your car’s oil becomes compromised by continuous use, the functioning of the engine is in jeopardy, and so the resale value of the car. The engine could seize up, and then your vehicle is history. Well, there’s little danger of a website seizing up, but it can become so difficult to navigate that users have a propensity to avoid it.…

Continue reading →

5 Things You Should Get from an ERP Demo

Before committing to an ERP vendor, it is essential that you insist on receiving an ERP demo in advance. Since the goal of any ERP is for it to become an essential part of your daily operations and long-term growth strategy, you want to have every confidence you’re committing to the right vendor. An ERP demo is a way to look past the stock sales pitch and get a more honest understanding of what an ERP solution and the vendor who offers it can and cannot do for your company.

Enterprise Resource Planning (ERP)

Here are the five things you should be sure to get:

1.

…Continue reading →

10 Productivity Apps Every Small Business Owner should Use

As a business owner every minute of your day counts so being more productive with your time is not just crucial for you personally but for your business too, and with the latest technology advancements the past decade, there is no reason not to use technology to help you with you goal of being more productive with your time.

Small business owner using productivity apps

Here is a list of best tools we’ve found recommended by other business owners like yourself:…

Continue reading →

The Business Bloom – Dissecting the Impact of Digital Software on Modern Agriculture

The paddocks, plains and orchards that make up the landscapes of our agricultural industries are not the sorts of places you’d expect to find agile, modern technology. They’re places shrouded in age-old tradition and folklore, linking us back to times passed. This is, at the very least, the lay-person’s’ perspective.

In reality, it is increasingly common to find cutting edge technology introduced into these agricultural landscapes. Traditional processes are being simplified, streamlined, and transformed into repeatable, capturable data to be managed by software programs. Corners of the sector hope that this technology could revitalise the industry, and bring with it the incentive for innovation.…

Continue reading →

Choosing a CRM That is Best Tailored to Your Needs

Small to medium businesses often do not have the need to use the most robust and expensive CRM tools. Nevertheless, even if you have just decided to become an entrepreneur, having one can help you keep track of your client relationships, attract new leads, boost sales and help with business process automation.

CRM

Of importance is for you to identify your business needs before going out in search of a CRM tool and choose one that can meet such. Here are some important features to consider when choosing a CRM that is best tailored to your needs.

1. Ease of use

It is important that everyone in your team learns how to use the system efficiently.…

Continue reading →

Choosing a Domain Name that Works for You and Google

If your business is just starting out or going through a radical rebrand, you’ll be only to aware of the importance of choosing a domain name that works for both internet users, and search engines. This balance isn’t always easy to achieve. Humans respond better to domains that are short, memorable and unique, while search engines respond to domains that are semantically relevant to your service and industry.

Domain name

Whether through social media or search, the Web is where a huge number of prospective customers will first discover your business. In order to make the most of the opportunities afforded to you by these platforms, businesses must appeal to user psyche, while also supplying search engines with the topic relevancy needed rank highly in search engine results.…

Continue reading →

Ways To Improve The Cyber Security For Your Small Business

Owning a small business provides many perks, but unfortunately there is one major pitfall when it comes to being a small business owner and that is being vulnerable to a cyber attack. Small businesses can be easy targets for cyber attacks as many small businesses simply don’t have the resources and money to put into a huge IT team to ensure that all of their important business and client information and documents is secure.

Cyber security

With a little training and education though, you can make yourself and your business less vulnerable to a cyber attack. Here are a few ways to improve the cyber security for your small business.…

Continue reading →

Top Tips for Gathering Actionable Data for Your Business

Understanding your customer base is one of the key elements of running a successful business; but that can be a much more difficult prospect than it sounds at first brush. How do you gather quantitative data about potential customers? How can you analyze it for actionable information? How do you deploy those suggestions in your business framework?

Actionable data analytics

All of these questions are big ones for businesses which are trying to be more data forward. But fortunately, there are plenty of systematic ways to answer these questions. For our purposes, we’ll be elaborating on some of the best ways to collect actionable data for your business.…

Continue reading →

5 Tools to Protect Your Small Business

Small-business owners are always fighting the clock. But time management isn’t just essential to getting more done. Saving extra minutes here and there can be the difference between stagnation and business growth. That’s why I’ve been pushing my team to build resources that make business owners’ lives easier.

Using tools for small business

Last fall, they built a tool I’m proud of. It’s called Policy Buddy and it tells you in two minutes what type of insurance your business needs. The best part is that, in researching Policy Buddy, my team came across a handful of other great tools every small-business owner should know about.

Here are a few of my favorites.…

Continue reading →