POST CATEGORY : Information Technology

Ecommerce Basics: Metrics of Success

As an ecommerce vendor, you face a common challenge with and brick-and-mortar stores, namely, how to measure the success of your marketing programs. You however, have a number of significant advantages in addressing this challenge. Online applications give you almost instantaneous feedback to track and adjust marketing campaigns.

Ecommerce metrics 101

In other words, you have a wide variety of metrics of success by which you can measure the effectiveness of marketing campaigns.

Customer Acquisition Cost (CAC)

CAC is really a measure of the efficiency of a marketing program. A lower cost of acquisition means that the program is more efficient. Many ecommerce vendors simply divide their marketing campaign costs by the number of new customers drawn in by the campaign to determine CAC.…

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SME Website Design: Are You Missing These Basics?

Website design is evolving. Hosting is cheaper. Design is faster. Screen sizes are many. And your visitors are expecting a lot more from your small business website than in the past. You need to be at the forefront of the industry.

Small business web design

Small businesses need a website that not only sells the potential customer but also informs them.

1. Customer Journey Basics

Your small business is all about the customer. There’s a message you want to send to the people that visit your site and are considering your service. You also need to consider the visitors’ journey in the buying cycle.

A plumber, for example, may craft content that:

  • Informs the reader through blog posts
  • Educates the reader
  • Offers a solution to the visitor

You have to consider that the visitor may be a residential person who has a leaking pipe that needs to be fixed.…

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Small Business Success: Scaling Upwards, Outwards and into the Cloud This 2018

Challenging as it is, getting your small business off the ground can be one of the most rewarding endeavours, however, it is a never-ending race. Once you have found your footing, the next thing should be to grow outwards and upwards. While there are various directions you can go in terms of growth, there is one core technology that can help you scale as needed: the cloud.

Business cloud solutions

Are you using the cloud to its full potential?

The cloud has been around for a while, but many businesses haven’t yet used it to its full potential. By virtue of its nature, there is really no limit to how the technology can be deployed and by whom.…

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5 Priorities for SMBs Undergoing Digital Transformation

Almost every part of our lives is in some ways enhanced or modified by digital technologies. The way we communicate has changed. So did the ways we gain knowledge, spend our money, and entertain ourselves. Thanks to new, innovative technologies, we live in a world where we can access almost anything we want with a couple of clicks.

Digital transformation program

The world of business is not immune to this transformation. Businesses of all sizes are increasingly relying on digital technologies for everything from customer acquisition to employee onboarding. While digital transformation is a huge trend, there is still a sizeable number of businesses that are resisting it.…

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5 Options To Consider When Buying A Server For Your Startup

When it comes to buying a business server, your startup have many options to choose from. The overall process can be confusing and down right frustrating if you are unsure about what your startup needs. Meanwhile, many business technologists will claim that you should just go straight to the cloud. Yet, you still want to have control of your own dedicate server hardware configurations and ability to maintain cost savings as the business gets larger.

Dedicated business servers

As a small business CEO, you should carefully consider the following options before buying a server for your startup.

Choose An Operating System

Before getting into your hardware options, CEO’s should consider the type of software that the startup will use.…

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Small Business Solutions: Ways for Clients to Purchase Products

If you own a small business, then you know how vitally important it is to make it as easy as possible for clients to pay you. Unfortunately, a lot of the payment methods in the past required some major infrastructure in place. Luckily, now many of those barriers are gone, and you can use new technology to your advantage.

Invoice payment app

You can use credit card services, PayPal, cash transfers, and digital currency transfers all as ways that clients and customers can give you money. Ideally, you have to make sure you can accept all of those things accordingly, safely, and in a way that allows you to produce receipts.…

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How Technology Made Real Estate so Easy

Since the advent of cyberspace, many human activities have changed, this modernization does not exclude the real estate business. These changes span from the availability of real estate information, how business is transacted, the bridging of the consumer-manager distance barrier and the attitudes of consumers towards the real estate industry. Time to discover those significant ways in which technology made real estate very simple.

Real estate agent

Increased availability of information

The old estate business is a restricted zone where all land documents were paper-based, and the transactions were done ‘man o man’ but the status quo of this present day estate business is a magnum opus.…

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The Advantages of Digital Compliance Archiving

According to recent studies, nearly 47% of business owners claim data growth is one of their biggest challenges.

If your business operates in the financial sector, then you have to take data compliance archiving seriously. Failing to put the right archiving solutions in place can lead to you having large fines levied against.

Digital compliance archiving

In the past, business owners had to rely on paper files and file cabinets to house this type of important data. As technology has advanced, so have the convenience of digital compliance archiving. Read below to learn about the benefits that come with handling all of your compliance archiving online.…

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How to Automate Email Campaigns Using Automation360

Digital marketing today is simply irreplaceable in communicating with your customers. Saying ‘hello’ on social media or sending random emails is not enough anymore, because everybody does that. For successful business, you need an email marketing strategy that will make your email campaign stand out.

Email marketing strategy and tool

If you’re looking for a new way of automating your email campaigns, please welcome Automation360. It’s a must-have tool in your email marketing routine, because it:

  • boosts the conversion allowing to set different email workflows depending on recipients’ behavior;
  • provides with endless variety of triggers, filters, conditions, actions, goals and ways of reaching your customers (email, web push and SMS);
  • upgrades the personalization of your email campaigns;
  • saves your time and simplifies your email practice.
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Tools to Boost Organisation in Any Company

One of the biggest struggles for businesses in today’s fast-paced, high-tech world is organising busy workloads from day to day. With emails flying back and forth and phones ringing off the hook, it can feel as though a project will never come together. Luckily, there are a variety of organisational tools you can use to gain some control over the chaos and make sure everyone in your company or team is on the same page.

Entrepreneur using business tools

When used in the right way, these tools can enhance productivity, streamline workflow and reduce stress for all employees. This leaves you with much more time and energy to focus on delivering high quality work, as well as an undoubtedly more efficient business.…

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