POST CATEGORY : Marketing

Sun Tzu and The Art of Startups

 

Sun Tzu and The Art of Startups

 

[Click to see full size infographic]

Beginning a new business venture can be unsettling. Entrepreneurs have to possess courage and bravery to embark on a voyage filled with lack of certainty and unknowns that come with starting a new business.

The marketplace in today’s business world can feel similar to a battle that is dominated by strong incumbents whose objective is to maintain dominance and thwart any new entrants. New entrepreneurs must be crazy to go into battle against them.

How does a startup have a shot at success when entering a new market battling against the established competition?…

Continue reading →

Beating Networking Nerves

Effective networking is an essential to furthering your career as well as being vital to the success of your business. From building up a strong client base to creating opportunities for new ventures and collaborative projects, good networking skills will help you to make your business grow and thrive in this competitive commercial environment.

Beating Networking Nerves

However, a surprising number of professionals find it difficult to strike up conversation with people they don’t know, and many people admit that they would rather just get on with the job. Fortunately, there are plenty of ways to overcome barriers to networking, so you can relax and reap the rewards of meeting new people in your industry.…

Continue reading →

10 Reasons Why Brand Training Is Important For Your Employees

10 Reasons Why Brand Training Is Important For Your Employees

Most companies provide initial orientation training, where employees learn about the company’s brand. After this, they get few opportunities to form a cohesive bond with the company’s brand.   In this article, we explain why ongoing brand training is important for your employees.

1. In-house Brand Ambassadors

If you want your employees to sell your brand to clients, you have to first sell your brand to them. Arm them with the knowledge, skills and expertise to represent your brand the way you want it represented. Watch them transform them into whole-hearted brand ambassadors for your business.

2. Greater Involvement

Your employees will feel greater loyalty towards your brand and feel more involved when you personally train them on your brand.…

Continue reading →

4 Reasons Why Small Businesses Should Be Embracing Social Media

With the recent Penguin and Panda updates, websites in every industry have begun to change the way they approach SEO and marketing in general. Instead of focusing on impressing  search engine algorithms webmasters and marketers are now focusing more on genuinely impressing  people  so that they will want to share content with  other  people through the social web.

4 Reasons Why Small Businesses Should Be Embracing Social Media

There are a number of obvious advantages to using social media and we  could  simply leave it at “it’s necessary because all your competitors are doing it”, but to really give you an idea of  why  you would be missing out if you fail to  utilise  social media in 2013 we’ve compiled the following list of reasons:

1.…

Continue reading →

Are You Ordering From A Legitimate Website?

In today’s society, anyone can create a website and sell products online. It’s turned into a fairly simple process – so much so, that more and more spammers find their way into the e-commerce world – and your computing device – every day. If you aren’t careful, you’ll really end up paying for it later.

Using security software – e.g. SearchLock – to protect your online activities and detect problem websites can help, but with so many misleading information (such as SearchLock that is accused as being malware) it’s not an easy task for you to decide.

Are You Ordering From A Legitimate Website?

Here are some tips for avoiding illegitimate online sellers:

Before you even consider pressing “Add To Cart” it’s important to look at the quality and design of the website.…

Continue reading →

Website Design: Don’t Let Your First Impression Be Your Last

The other day, I looked up a restaurant website to tell a friend about a great meal I enjoyed. Instead, I found myself making excuses for their lousy website, which was a poor reflection of their excellent food and service.

Website Design: Don't Let Your First Impression Be Your Last

Does your website possibly give the wrong impression of your business? It’s helpful to look at your site through the eyes of…

…A first-timer.

Can you tell what your business is all about from the homepage? Make sure your website quickly answers the basics. Make it easy to find your contact name, address, phone numbers, business hours, email address, and a map.…

Continue reading →

The 3 Best Ways To Market Your Small Business

The 3 Best Ways To Market Your Small Business

When you are looking to market your small business, it’s important to find ways to get the most out of money spent. You want to get the most out of all your efforts because it’s likely your budget is limited.

Here are the three best ways to market your small business.

  1. Paper Marketing –  Paper marketing can be your best friend. Tried and true, it still works. It’s all about working smarter, not harder. People still like something they can touch. Sending out birthday coupons, fundraising campaign requests, holiday promotions, customer appreciation cards and more can be a really great way to connect with your current and potential customer base and works really well as part of your online campaigns as well.
…Continue reading →

How SMBs Can Build And Maintain An Effective Website

We are in a tough economic climate where SMBs need to work effectively to gain the edge over their competitors. With confusion over copyright and the proliferation of “˜do it yourself’ website builders, many business owners are left feeling unsure about how to create their own site which will stand out, be effective at securing new business and suit their needs, but which will also be copyright compliant.

Businesses need to look to communicate their brand values and unique selling propositions successfully and in this online-driven society, so an easy-to-use website with strong visuals is key. The visual language used on a website must represent the company’s values and connect with its customers.…

Continue reading →

How Business Consulting Services Can Help Your Business to Grow

Business consulting services can help organizations make a fresh start if they’re floundering, chart a course for success if they’re just starting out or grow to new heights if they’re doing well and looking to grow wisely. This type of service has become more important for a number of businesses in the wake of the recent economic downturn that forced many enterprises to cut costs drastically just to stay afloat.

How Business Consulting Services Can Help Your Business to Grow

Investing in business advisory consulting may seem counterintuitive for a business trying to keep costs down, but the return on the investment can be substantial and long lasting, and more than worth the initial expenditure in the end.…

Continue reading →

8 Useful Computer Tools For Your Daily Office Tasks

8 Useful Computer Tools For Your Daily Office Tasks

In the modern world time appears to be the most valuable asset that’s why it is really important to manage it with maximum effectiveness. There are many tools that will help you organize your daily business activities with more or less functionality.

Here are my set of useful tools that may come in very handy for your business:

  1. Website Design –  Weebly is a powerful web design tool that offers   you different domains, hundreds of themes and complete statistics about your website performance. The free package is usually more than enough for a basic website, offering plenty of tools and personalization options.
…Continue reading →