How to Start a Successful Digital Marketing Business

Creating a marketing agency was much more challenging three decades ago than it is today, as the barrier to entry was massive. With an underdeveloped digital landscape, creating such an endeavor would mean putting up with costly overhead and this was nearly impossible for many people to consider parting with the initial investment required. Besides, one had to use traditional media to push the brand.

Marketing agency principal

Owing to the massive startup costs that most people could not afford and the challenges of implementing such a huge capital-intensive project without a guarantee on ROI, many people opted to pursue other business ventures. However, things have changed today, as the proliferation of the internet has somewhat eliminated the barriers to entry.…

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Do You Need Landlord Insurance?

If you are a landlord or thinking about becoming a landlord, there are 101 things to think about. Should landlord insurance be on your list?

Landlord and his property tenants

Whilst there is no legal obligation for a landlord to take out landlord insurance, you might find that you need it to take on tenants. That’s because your mortgage lender may insist that you take it out, as a conventional home insurance policy doesn’t offer appropriate cover for rental activities.

That’s not the only reason why you should take out landlord insurance though. If you want to safeguard your financial future and protect your investment, it should be at the top of your list of landlord admin.…

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The Reason Why Hosting Your Podcast on YouTube May Not Be The Best Idea

When YouTube was created in 2005 by three former PayPal employees, its goal was simple, to provide fast and shareable access to videos on the internet. Now operating in over 100 countries and in 80 different languages, it is the largest media platform on the web with over 1 billion views per day and 2.3 billion users a month. With so much traffic on the site each day it may seem like a target-rich environment for a podcast but just because it is popular doesn’t mean it is the right fit.

YouTube podcasting

YouTube podcasts are videos of podcasters as they record the podcast, not riveting imagery.…

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It’s Time to Put an End to Data Silos in Your Organization. Here’s How

If your organization has data or information that no other department can access, then you have a data silo on your hands. For many financial institutions, they are a huge headache. Sections of data that have been walled off from everyone else prevent company leadership from having a full 360-degree of their company’s performance, often resulting in ill-informed decisions.

Data silos

Luckily, resolving these issues has become significantly easier thanks to technology. Here’s how you can end walled-off data and bring your company into the digital era.

It Starts with Culture

One of the most common reasons data silos come into existence is because of company culture.…

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3 Ways To Equip Your Mind To Make Difficult Business Decisions

Making sound and smart business decisions, even under easy circumstances, can be no simple feat. Top that with having to generate important business decisions in an adverse environment, as some of us know, it can be even more cut throat.

Decision making process

Regardless of what is going on around you, though, having a clear mind, strategy, and a fair amount of patience will always be key in the art of decision making. If you need to make a good business decision under tough factors, then you’ll also need other attributes to turn to like resilience, stillness, detachment, and luck.

Your mind is not always going to be in the best state to solve complex problems on the fly, irrespective of whether the circumstances you’re facing are easy or tough.…

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5 Tips For Finding SEO Companies in Dublin’s Silicone Valley

Running a business in today’s, contemporary, world means that you’ll need to take some contemporary measures towards succeeding and establishing yourself as a recognizable brand. Those contemporary measures, unsurprisingly, have to do with digital marketing.

Finding SEO specialist

I suppose you didn’t think you could have a successful business today without investing in this type of marketing and using all of its benefits to your advantage. After all, everyone is perfectly aware of the role the Internet plays in the way companies operate these days and I assume that you are not an exception here.

As you probably know already, there are quite a lot of digital marketing techniques and tools you can nowadays use in order to increase your chances of success.…

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The Limitations of What Reverse Mortgages Can Be Used For

For many people, buying a home is the largest purchase they will ever make, and homeownership can be a lifelong investment. Typically, taking out a mortgage is a critical step of the home-buying process. However, a mortgage is not a one-size-fits-all loan, and applying for one looks different based on your income, credit score, and life circumstances.

Reverse mortgage

There are so many mortgage lenders out there who offer a variety of loans with different terms and interest rates, so it is incredibly important to do your research to ensure that you are getting the fairest deal possible.

While people usually spend a great deal of time, energy, and money figuring out how to begin their journey to homeownership, few people take the end of this journey into consideration.…

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Taking Your Business on The Road? You’ll need These Essentials

More businesses than ever before are hitting the road and becoming mobile and it’s easy to see why. When you’re mobile, you don’t have to worry about expensive overheads, such as rent and utilities, you’re in charge of your own schedule, and have the opportunity to market your brand to a wider audience. In short, it’s a simple, yet highly effective way to magnify your income every single year.

Food truck owner

photo credit: Kampus Production / Pexels

Of course, there are associated costs with running any mobile business, and these vary depending on the type of business you own. A food truck, for example, may cost significantly more to run each month than a mobile beauty business.…

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3 Recruiting Strategies for Hiring Better Employees

Employees are the backbone of every company. So when it comes time to grow your business, one of the first things you want to do is make sure that you’re hiring only the best, most qualified candidates to represent your brand.

Recruiting new employee

Revolutionize recruitment with these three proven hiring strategies.

Use an Applicant Tracking System

“A what?” If that’s your response, then you’re already behind the times. In today’s employee recruitment environment, having a good applicant tracking system doesn’t just give you an edge over your competitors; it’s practically essential.

An applicant tracking system allows your hiring staff to quickly and easily access, organize, and share applicant data, view detailed insight analytics, and automate job posing.…

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10 Do’s and Don’ts of Wireframing

Wireframing is arguably one of the first and most important steps when it comes to any design process. It is that stage where your idea begins to make sense and take the desired direction.

Wireframing

Although wireframing normally appears simple, the way it is done will determine the quality of the final product.

What Is a Wireframe?

A wireframe can be described as a simple skeleton of your product or work. A wireframe doesn’t use actual user interface elements but instead uses placeholders. In other words, wireframes are usually used in the initial design stages to validate information architecture as wells as any user flows.…

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