SMB Marketing: The Trends to Follow for Big Success

Ask pretty much any SMB owner/operator what their greatest desire is, and most would say, “More business.” Now, maybe you’re not one of them. Maybe you’re thinking you have all the business you can handle. But chances are, you could always use more business or at the very least, you want to keep business steady. And since there’s no crystal ball telling you exactly how and where to find new customers, your best bet it to know, understand and implement the latest trends in SMB marketing.

Adopting digital marketing trends

Here are 3 of the top digital marketing trends of 2018 and how they can drive big success for your business.…

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How to Build Culture With Remote Teams

Culture is a hot button topic in today’s business world. Culture is the ideology of a business and what comprises its personality. It’s the entire ecosystem, and how people interact within in. It follows the idea that, in an encouraging environment built to sustain the organization, employees are much more likely to be happy, stay at the company longer, and do better work.

Remote working

And as modern workplaces continue to evolve, workplace culture is becoming even more important.

Remote work is another uphill trend. According to one survey of more than 15,000 adults, 43% stated that they’d done some form of remote work in the last year.…

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Improving Behind-the-Scenes Communication in Retail

There are lots of reasons people still love and will always love going to stores: The ability to interact with products hands on. The opportunity to have unique and exciting experiences. The social elements of shopping with friends, family or even strangers.

Shopping scene at a pop-up shop

But there is one element that most distinguishes physical retail from online retail and still defines why people shop in stores – human staff. Working with friendly and knowledgeable employees is the easiest way to get the products, services, and overall sales experience you most want. Having stellar staff is one of the biggest assets today’s stores have to offer consumers.…

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Boost Your E-Commerce Game With These 6 Strategies

Does your sales strategy have a well-articulated e-commerce component?

Perhaps you don’t have a choice. If your company doesn’t have a physical office or product from which to hawk goods or services, e-commerce is necessarily the be-all-end-all of its sales strategy. This is a much more common arrangement than many realize.

Ecommerce strategy

For now, most consumer-facing businesses maintain some sort of physical presence out in the world, whether that means a dedicated storefront, a mobile stall, a truck or van, or some combination of these and other vectors.

But these physical points-of-sale increasingly aren’t enough to keep discerning customers happy. Even the most staid businesses now recognize the importance of a hybrid approach: a sales strategy that blends the humanity and tangibility of in-person transactions with the scale and reach of e-commerce.…

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How to Choose a Reliable SEO Provider

If you’re running a business online, then it’s likely you have a website (rather than just being present on 3rd party platforms). If you don’t have a website, then it’s likely it’s a consideration, and with good reason.

Hiring a SEO specialist

Not only does building a website give your brand a strong online identity, it can also introduce you to customers that wouldn’t be able to visit a bricks and mortar business. It can also be a great stepping stone for those looking to gain a customer base quickly, which is often the case for small businesses.

For a website to be effective, it must be built in the right way.…

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What to Know Before Subcontracting Your Project to a Freelancer

Subcontracting is a lucrative opportunity to scale your business up without incurring the overheads associated with it. A freelancer who executes all projects by herself may only be able to take on fifty or sixty hours of work each week.

Subcontracting to a freelancer

On the other hand, subcontracting these projects to other third party vendors can help her execute a larger number of projects. So while the margins in each of these projects may go down, it is possible to make this up with higher volumes.

But subcontracting can be tricky business. Clients work with freelancers who they trust and can rely upon to get work done.…

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Working 9-5? Not Anymore!

Working 9-5 isn’t just one of Dolly Parton’s best-known songs, it’s a state of mind, a shorthand phrase for the working day and the weekly grind. While those hours used to signify the typical working day up until a few years ago, more modern flexible working policies seem to have shifted it a bit.

Commuting to workplace

Not a huge amount, though, just enough to make the day easier.

But how can your human resources department make flexible working happen? Well, you can get someone like elliswhittam on board for the advice you need, but first you need to understand what ‘easier’ entails. Let’s talk about it, shall we?…

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Virtual Office Services: What Separate The Great From The Good?

As a business owner, you know the different kinds of people you need to work with on a daily basis. Plus, you know about the different types of job profiles that these people need to handle to ensure the smooth workings of the company. But as time goes by and a company moves forward, the pressure of delivering quality products often clashes with the pressure of delivering quantity. And that is why it is important to use the fruits of technology which has made life easier in a business setting.

Using virtual office services

One such benefit of technology is the virtual office services which has allowed ambitious businessmen and leaders to set up their own business without the need for a full-fledged company space.…

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Adopt These 4 Tactics to Diversify Your Content Marketing Strategy

Content marketing has never been as simple as writing a blog post and walking away.

This rings true whether you’re content marketing for leads, SEO or a combination of both.

A strong content strategy is a diverse one, plain and simple. Given how much content is changing in terms of how much is being shared, how we’re consuming information and the competitive nature of marketing in general, change is simply part of the game.

Content marketing strategy

From your blog content to social media posts and everything in-between, consider the following four ways to diversify your content strategy to keep up with the times.…

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The Financial Industry is Rapidly Changing

Since the advent of online banking, the financial industry has undergone several important changes. Meanwhile, terms such as fintech (i.e. financial technology) has become part of the everyday journalistic jargon, pointing to rapid innovation and change.

Fintech

Besides the development of new apps and decentralized technologies, new participants have entered the industry to the benefit of the public. Here we take a look at some of the most profound and important changes taking place within the financial sector.

Blockchain equals the decentralization of banking

Banking as a profession has been around since the dawn of time, having played an integral role in human history.…

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