How to Use Digital Marketing for Your Business

Nowadays people tend to get increasingly aware of the power that the internet has for improving our lives. Well, one of the most significant ways in which we can use the internet to our advantage is for improving our businesses. There will likely be a lot of people among you that own or are going to own a business – so it’s best to educate yourself on what the power of the internet is.

Low budget digital marketing

So, if you happen to own a business, then make sure that you’re investing a lot of time and effort and money into digital marketing. The reason for this is simple – first of all, marketing is one of the most powerful ways in which you can raise awareness on the product or service that you’re selling.…

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The 5 Pillars of a Platform Business

Compared to traditional market, a platform business model capitalizes on the interaction between producers and consumers. There is no need for a business to physically produce a product that will be distributed. Rather, it makes use of the internet to facilitate exchanges, and consequently, create value.

AirBnB is an example of a platform business

If you’re interested in jumping into the bandwagon, you need to understand the basics that make a platform business successful. For a better understanding of a platform business and how to succeed in its adoption, you might want to consult with the professionals working at http://vivaldigroup.com/en/. But to get you started, the following guide covers the basics; here are five pillars of a platform business:

1.

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Five Ways to Break Into The International Digital Business Market

Digital marketing is the way to go for most modern companies. When you take a look at recent trends in the international digital business market today, it is clear to see that lots of growth is expected. Consequently, this means more money for stakeholders. Hence, there is no surprise to see why companies are trying to outdo their rivals in claiming large shares of the online customer base.

International market expansion

The trend is good news to professionals who are looking into trying their hand in digital marketing. Furthermore, it is a promising industry since most organisations usually outsource professional IT services instead of hiring permanent employees for the same.…

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10 Tips for Protecting your Business When Selling on Amazon or eBay

There’s no question that as millennials become a larger segment of the workforce and enter the world of consumerism, there is less and less demand for brick and mortar stores. But, we’ll go a step further and say most consumers have already become digitally clients of buying products online.

Selling products at online marketplaces

This mega shift from brick-n-mortar to a B2C economy has every business from the smallest artisan to the largest manufactures eyeballing a distribution relationship with Amazon and/or eBay. But, there’s still a big question a lot of vendors and manufactures still ponder about taking the plunge: Is it really worth it to make the transition to an online store, or does moving to a big online marketplace put my business at jeopardy at all?…

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4 Simple Hacks for Your SME to ‘Go Digital’

Having a digital presence in 2018 is essential for any company that wants a lucrative slice of the global online marketplace.

But for smaller firms with limited budgets, marketing effectively can be challenging — and owners who aren’t ‘digital natives’ completely at ease with the latest technology can find the process bamboozling.

Business owner going digital

So if you’re a small business owner taking your first tentative steps into the sphere, here are four simple hacks for your SME to ‘go digital’.

Google My business

Google is gargantuan, but you don’t need to spend big bucks to have a presence there.

Google My Business is probably the world’s most powerful local directory — and you can grab your own page for free, and a spot in Google’s influential local three-pack results, after a brief verification process.…

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5 Ways Cloud Services Help Lower Your IT Budget

Cloud computing is the future. There’s no doubt about it. The cloud computing market continues to grow at a staggering rate, and just about every company is using cloud services – whether in public, private, or hybrid implementations.

Buisnessman using cloud services

So if you’re interested in lowering your IT budget and becoming more competitive in the modern business world, investing in cloud services is a great choice. Not sure how cloud services can help you save money? Take a look at this list of 5 ways that cloud services can help you lower your IT budget!

1. No Investment In IT Infrastructure

Investing in IT infrastructure such as servers and databases can be extremely expensive – and even in best-case scenarios, this equipment will likely have to be replaced every 3-5 years.…

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How to Avoid Customer Service Disasters

A sad recent business trend has been small business owners and mid-size companies trying to implement as “reverse customer service” technique. Instead of abiding by the old adage of “the customer is always right,” these companies attempt to gain viral notoriety by being rude to customers and breaking all the customer service rules in existence.

Angry customer

This strategy is good if you want your 15 minutes of fame. However, if you actually want to have a successful company, this strategy will get you nowhere. These companies never go on to be successful and usually end up closing within a few year.…

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Is Cold Calling Dead or Should It Still be Part of Your Sales Activity?

Cold calling for sales appointments has for decades been the foundation that successful sales careers were built on, but no longer according to some in the sales industry.

‘Cold calling is dead,’ state the many obituaries on social and business media. ‘Long live the new electronic, multi-channel approach,’ proclaim the adverts, articles, email shots, and media posts.

Cold calling - dead?

So is it true, do sales people no longer need to make cold calls to arrange sales appointments with prospects?

If it is true there will be a huge sigh of relief from the multitudes of great presenters and closers that hate making cold calls to get in front of buyers.…

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How to Organize Travel and Events for a Business Trip

A well-organized business trip for your team can transform your business. It will not only pick up everyone’s spirits because it’s always fun to go on a shared adventure to a new location, but it will lead to new connections and strategic partnerships.

It’s even better if you can organize the trip around an event, either one that you’re attending or one that you’re hosting. This will help structure your trip around a clear outcome.

Business team travel planning

Here are all things that need to be done to make your trip and event profitable and fun:

Arranging the Use of a Virtual Office

Many major cities have virtual offices.…

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What are the Benefits of Online Audio Converter?

CEOs – are you fancy watching YouTube for work or leisure purpose, but often don’t have time because you obviously have some work to do? Here’s an idea: You can convert the YouTube videos into audio, in such a way that you can listen to those while working or traveling.

Businessman listening to music via headphone

There are many tools you can use for that purpose, but please allow us to recommend one. Read on.

Need for conversion

There are many reasons to convert a video file into an audio file. You might want to hear the latest music for your entertainment or work. You might want to convert an interesting keynote speech that you found on YouTube so that you can listen to it while driving to a meeting.…

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