5 Important Marketing Trends for Legal Professionals

There are few industries that move faster than marketing. Especially now that marketing is essentially combined with the even faster-moving technology industry, it can be very difficult to keep up. Legal professionals that stay on top of marketing trends and effectively use the latest strategies can get a leg up on all of the competition. Those who do not keep up and adapt can quickly find themselves left behind.

Legal marketing trends

Judging by the current climate and trends through the first half of 2017, there are some pretty clear themes to the changes in legal marketing. Many of these trends have looked promising to small firms and solo attorneys, and the biggest theme in recent legal marketing is the increased visibility of these little guys and an effective leveling of the playing field in the digital world.…

Continue reading →

A Manager’s Guide to Giving Proper Employee Performance Evaluations

Make no mistake about it, administering an Employee Performance Evaluation is never easy. While the process of assessing employee performance may seem intimidating at first, they do become easier the more a manager does them.

Employee performance evaluation

Performance, including productivity and morale, go up significantly when managers empower employees with the constructive criticism and positive feedback they need to strive to be the best they can be for the betterment of the company.

This guide will help all managers to learn and/or improve upon the skill sets that are needed to perform accurate and effective employee assessments with the utmost professionalism throughout their careers.…

Continue reading →

Discover Three Acronyms that Will Help Your Company’s Website Stay Ahead of the Game

Running a small business is no small feat. A lot of tasks that are allocated to a number of different resources in other types of companies tend to be undertaken by a handful of individuals in the case of small businesses.

CEO

So as a small business CEO or manager, it is extremely important to always keep in mind the big picture of each and every thing that your company must be paying attention to – especially in terms of your website which plays a crucial role in reaching out to your preferred client base. And we know that you do not have a lot of time on your hands, so today, we present three essential concepts that you need to remember in the form of acronyms.…

Continue reading →

How Small Businesses Save With Cowork Solutions

Whether you’re expanding, want a more professional environment or are just sick of working alone, there comes a point for every small business where your home office is no longer the right environment.

However, you may not have the finances or a business requirement to rent a permanent office space.

Coworking space

There is another option. One that is more flexible and cost effective compared to a traditional office space: coworking.

An estimated 3.8 million people will use coworking spaces by 2020 and many small businesses are turning to this way of working.…

Continue reading →

3 Procurement Tips for Small Businesses

Anybody running a small business will know only too well how many different hats they have to wear in the average working day. Strategy, operations, business development, staffing, finance and customer relationship management, to name but a few.

Procurement

As a result, procurement can often be treated as a low-priority issue that gets very little attention or strategic focus. This can be a big mistake when you consider that small and medium sized businesses spend at least 50 percent of their sales revenue on procurement of input services and materials.

Put that way, it is easy to see the impact that even a small improvement in procurement efficiencies could have on your bottom line.…

Continue reading →

Commercial Building Owners Should Hire a Public Insurance Adjuster to Negotiate Their Property Claim

Commercial property damage claims can be daunting to file and negotiate. Many times, this leaves the business with an inconvenient choice:

  1. Hire an attorney to handle their claim, or
  2. Rely in their insurance company’s adjuster to maximize their settlement.

But there is a third, lesser-understood option: The licensed public insurance aduster.

Working with a licensed public insurance adjuster

What Doeas a Public Insurance Adjuster Do?

The adjusters are professionals hired by a homeowner or business owner to assess and manage damages/losses that should be covered by an insurance policy. They manage the settlement of insurance claims on behalf of their clients to ensure proper reimbursement is received, and nothing is left unchecked.…

Continue reading →

How to Reduce Stress Through Better Time Management

Your daily routine involves clocking in 10 hours at the office, going home to wolf down a quick dinner and then getting right back on your laptop to fire off a few more emails.

Stressed out entrepreneur

By the time night comes around, you fall into bed utterly exhausted but unable to switch off, a million and one thoughts about bills and forgotten jobs chasing each other around your head.

That’s just life as an entrepreneur, right?

Think again.

Being a small business owner is hard work, don’t get us wrong.

But feeling stressed, tired and running yourself ragged 24-hours a day isn’t a longterm strategy for success.…

Continue reading →

Social Media Marketing Mistakes Small Businesses Should Avoid

As small business owners begin marketing their company on social media websites like Facebook, Twitter, Instagram, Pinterest and the like, it’s easy to go overboard when attempting to build your fan base and convert them into customers. Sure, social media platforms are powerful, they have hundreds of millions if not billions of potential customers congregating on them, and they’re excellent platforms to build your brand and find loyal customers.

Social media marketing

It’s unfortunate but many companies still make big mistakes with their social media accounts. Since three quarters of the people online use social networking in one form or another, using these accounts wrong could have a negative impact on your business.…

Continue reading →

Attract Talent With Affordable Benefits

As a business owner, you probably already know you’re in a race to attract the best talent. Large, multinational corporations can deploy enormous resources to keep highly-educated professionals working for them, while startups can sell big dreams and lucrative options plans to get people to stay on board. That might leave small and medium sized businesses pressured to find and retain the right talent.

Hiring

Employees consider perks and benefits a key part of their career. Getting rates on insurance, and offering dental care is simply scratching the surface. To attract the right professionals you need to offer something special. Of course, that doesn’t mean you should try to replicate Silicon Valley-style indoor slides and in-house chefs.…

Continue reading →

5 Excellent Ways to Foster an Innovative Team Collaboration Environment

When you have a superstar team heading your startup or established enterprise, there’s nothing that can really stop your business from pushing forward, on an upward trajectory.

Unfortunately, so many businesses still miss this fact, instead sticking to accepted office traditions, and relying too heavily on management to put their stamp of approval on everything. Fostering a more innovative environment is as easy as changing things up a bit and considering new ways of running your team.

Team collaboration

Here are 5 excellent ideas for bringing your team closer together, to push the business to greater heights:…

Continue reading →