For a new small business owner who is seeking to grow his or her business, brand reputation is an important consideration to keep in mind, which is why any negative press about the business can be detrimental to its success. All it takes is one unhappy client or associate, the lightning-fast pace of the internet, and a negative blog post to derail even the best laid plans.
If you follow publishing at all, you might have seen this example in the fall of Cooks Source Magazine, whose editor plagiarized a freelance author’s work, and then refused to apologize. What followed was a barrage of negative press, which led to the magazine’s advertisers pulling their support, thus ending the magazine’s life.…
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The questions that plague small businesses seem to never change – only the subjects small business is asking these questions about. Unlike a corporation or large company, resources within a small business are often scarce. As it is, you likely are doing the jobs 10 or more people would be in charge of in a larger company. SEO may sound like another truffle on your plate that you simply don’t have the stomach for.
As an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order to keep up with technology and compete with big businesses. Online video is one of the best marketing tools out there to attract consumers to your company.
Some people think that it is easy being the CEO of a certain company. They think it’s all about delegating tasks to your employees. And since you’re “the boss” you could pretty much do nothing except point out employees’ mistakes and get an occasional headache when the numbers don’t add up. Those in the business of leadership, know better.
