POSTS TAGGED : brand building

How Your Website Can Help Build Your Brand

Most business owners today are aware of the importance of a website. Even with the prevalence of social media, a website helps to establish a business as legitimate and professional. However, while it’s fair to say that a website is a requirement for doing business, don’t look at it as simply another expense, or a box to be checked. Instead, view your website for what it is: a fantastic opportunity to build your brand.

Business website design

Seeing your website from this perspective will help you create a better site that uses the full potential of the internet for establishing and growing a successful business.…

Continue reading →

8 Reasons Why Strong Branding Is Important for New Businesses

Many small business owners overlook branding efforts because they see themselves as a business and not a brand. Global giants like Amazon, Disney, Facebook, and Samsung started as small businesses. The reason why those companies are successful is that they branded themselves. But what’s a brand? A brand usually represents the perception of people on the reputation, customer service and advertising from a company.

Ferrari Prancing Horse logo brand

Every business needs branding regardless of its size. Let’s jump to the eight reasons why building a brand is essential for a new business.

1. Branding Supports Advertising

Advertising is a crucial component of branding. The chosen medium and the targeted demographic constitute to the brand.…

Continue reading →

5 Reasons Why Branding Matters as Much as Your Products

When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company or agency – who you are and what you top offer.

Apple Macbook brand

While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition. Don’t forget – your branding includes everything from your company’s voice, tone, customer experience and values to its logo, content, website and marketing materials.

As tempting as it may be to throw something together and make changes later, the more thought and effort you put into your brand in the beginning, the better your results will be in the long run.…

Continue reading →

Live Streaming: How it Can Help You to Build Your Brand

In a digital world where direct and instant connections to potential customers are vital in helping to build a brand, live streaming online tool is the tool of choice today. It provides businesses with the opportunity to speak directly to the people they are trying to attract. This communication is often done in an informal manner, making people feel at home with the brand and helping them to become familiar with what it stands for.

Cooking show live streaming

We spoke to experienced advertising and media professional, Glenda Wynyard about the benefits of live streaming. She told us that she relishes each opportunity to put her television and media experience to use, helping clients to unleash the power of live streaming for their organisations.…

Continue reading →

How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie.,…

Continue reading →

5 Online Tactics Small Businesses Must Use To Catch Up With The Big Players

If you run a small business it might feel like a struggle keeping up with the big players in your industry, but these days you have an advantage. It could take a large company months to implement something, whereas you could do it within hours. You have so much opportunities when you don’t have to ask anyone for permission. You’ll want to maximize your chances of success, so let’s look at some of the specific things you should be trying out.

Working on online marketing tactics

Write New Autoresponder Emails

A lot of big companies don’t want to take risks when they’re writing emails, which means they are potentially losing out on millions of dollars.…

Continue reading →

Why It Is Important to Use Architecture and Design to Build Your Brand

We are currently living in hyper-visual age. For modern businesses, everything from the furniture to the décor in the break room has to be aesthetically satisfying. This is because brands and their corporate environments are becoming increasingly intertwined.

Architectural design for branding

Your workspace is an extension of your brand narrative. Since social media has made it easier than ever to share this narrative, the details must be used for maximum value and exposure. While commercial architecture is a relatively new discipline, it is growing in significance for startup companies and non-traditional ventures.

This guide to the benefits of commercial architecture and design will explain why it is essential for the strength of your brand.…

Continue reading →

Building a Brand: Important for Your Small Business

Surprisingly, there is a substantial amount of small businesses that don’t understand the importance of building their brand. The assumption when most people hear the word brand is that it applies to how cool or memorable your logo is or how catchy the name might be. While both of these are important, the real concept behind the brand and what it means to your business is a little different.

Brand building

In simple terms, a brand is the perception that a customer, consumer or community has about the business. It is where the mind goes when it hears the name. Think Nike or Dell or Wal-Mart.…

Continue reading →

How To Avoid Brand Resentment In Your Email Marketing Strategy

How To Avoid Brand Resentment In Your Email Marketing Strategy

Email marketing is a necessary component of a marketing strategy, but some customers may view it as a necessary evil instead. Tools such as the ones provided by Vocus can insure that your campaigns are a success. The success of sharing news, products and opportunities with customers can be eclipsed by email burnout or customer resentment of unnecessary emails.

Try these five tips to ensure that your marketing emails reach their recipients and don’t cause resentment.

1. Use technology to build a gap between your company and the customers – From an online purchase to a social share, every action your customers take can be aggregated and analyzed.…

Continue reading →

How Small Businesses Should Make The Most Of Their Social Media Presence

There is no doubt that social media is an integral part of online marketing for small businesses. Unfortunately the social media landscape is very fragmented and it is difficult to know what conversations to join and more importantly how to explore these opportunities in the best way. There are many opportunities for small businesses to really get the best out of their social media campaigns simply by looking how the big brands use social media.

How Small Businesses Should Make The Most Of Their Social Media Presence

Find The Most Suitable Social Media Platforms

It can be quite easy to set up social media profiles on many different platforms. The problem is that each account needs a lot of time and effort to be really successful.…

Continue reading →