Wondering how to position yourself as an industry expert? Did you know that becoming an industry expert has little to do with your actual expertise? It’s a measure of your brand, not your intellect.
And you don’t need brilliance to create a great brand. The process is mechanical in nature. When you’re ready to discover 5 simple ways to give your brand a boost above the competition, so customers consider you an expert, read on.
1. Publish Your Own Podcast or Blog
To build trust, you need your customers to recognize your ability to provide them what they need. They must know you’re reliable.…Continue reading