Joel A. Bartsch, president and CEO of the Houston Museum of Natural Science (HMNS), has dedicated decades to curating and expanding one of the most renowned museums in the United States. With a background in Earth sciences and museum curation, Bartsch has worked across multiple institutions, including the Lyman House Memorial Museum in Hawaii and the California State Mining & Mineral Museum.

photo credit: Agsftw / Wikimedia Commons. CC BY-SA 3.0

Since rejoining HMNS in 1991 and assuming leadership in 2004, he has overseen significant enhancements to its permanent and special exhibits, ensuring a dynamic and educational experience for millions of visitors annually.…

Real estate is an industry that’s never going to slow down. Houses and apartments are constantly being built all over the world, and demand is constant. We will always need a place for us to eat, sleep, and relax at the end of the day. The property industry truly is booming and one company that is shaking it up is Compass Real Estate.

What is Compass Real Estate?

“A real estate company with a purpose” is the tagline of Compass Real Estate. Founded just a decade ago in 2012, they have since come on leaps and bounds in the short time they’ve been operating, seemingly finding their own purpose with the technology they’ve created.…

You can probably recite your business’s elevator pitch by heart. You’ve said it, or something like it, hundreds of times in casual and professional conversations alike.

Now, would you feel comfortable turning that elevator pitch into a full-length business directory profile? If you have a business website and a presence on LinkedIn, you’ve already taken steps toward making this a reality.

LinkedIn and your company website aren’t quite the same as, say, Crunchbase or Angel.co, however. Business directories are different beasts. Not less important, just different.

Different media demand different tactics. That shouldn’t be a heavy lift for you and your team.…