POSTS TAGGED : business strategy

Competitive Industries: How Do You Stand Out?

How can your business stand out in a competitive industry? It can be hard to grab the attention of your audience when there are a lot of companies working in your market, so what exactly can you do to make yours memorable compared to the rest?

Business owners strategizing for success

The claims management market is a competitive one. Kamran Mirshahi is the director of Canary Claims, a leading PPI claims company. Founded in 2005, Kamran wanted to create a transparent and fair claims company. The mis-selling of PPI policies resulted in thousands — if not millions — of UK individuals demanding a refund from their bank or lender.…

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How To Better Strategize For Your Small Business

Starting a small business isn’t easy, but can be made less confusing with the right strategy in place for success. Below are a few simple ways you can properly plan for the growth of your business and avoid common issues that might arise with ineffective strategizing.

Building business strategy

Be Organized

Begin strategizing for your small business by first getting organized, whether that be with your physical space and office setting or simply with the way you function throughout the day. A great way to start is by creating a daily list that you can look to for any necessities that you need to get done throughout the day.…

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A Trio of Smart Small-Business Moves to Make This Year

As a CEO of a growing business, it goes without saying that you want your company to be as successful as possible.

Now that 2019 has begun in earnest, this is a perfect time to assess your business strategy to determine where you were successful and where you fell short of expectations to help your business grow and thrive.

Small business CEO strategizing

Here are a trio of tips all small-business owners may want to embrace this year:

1. Engage with Your Team as Much as Possible

Do all of your employees share your same passion for small business? While they may burn the midnight oil like you, experts suggest coming up with new ways to make your team feel more committed to your overall vision and goals.…

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3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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Smart Business Decisions To Keep Your Company Competitive

If you want to keep your company competitive, not only will you have to have a fantastic product or service, but you’re also going to have to have a backbone of incredibly smart business decisions. If you are at the top end of your company, it may be up to you to make those decisions. Or, if you’re more at the worker level, you can recommend to your managers that they start shaping up.

How to stay competitive in business

There are several different perspectives that you can approach smart business decisions from. You can use project management professionals to help you out. You can install intelligent software in the appropriate places.…

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Sole Proprietors: How to Appear Bigger to Your Future Clients and Partners?

“The bigger the better” is a phrase we’re all familiar with. It’s true too, no matter how much many of us wish it weren’t so. The first thing you’re supposed to do when you see a bear in the woods is to lift your arms high, puff up your chest as big as you can, and yell as loud as your voice box will allow. Many in the animal kingdom have also learned this trick, such as the peacock who use their massive tail feathers to make themselves appear bigger to predators, and each other.

Appear bigger to clients

As humans, we’re told to “fake it til’ you make it” because it’s a well-known fact that if you can effectively pull off looking the part of a big shot, you might just get lucky enough to actually make it to the big time.…

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Business Strategies to Keep Up With the Times

Nobody ever said business was going to be easy. But, you decided to throw your hat in the ring anyway. And now that you have something that seems like a legitimate entity, it’s time to keep up with the latest developments in the business strategy world. No matter how good your basic processes and methodologies seem now, you will get left in the dust if you don’t move into the future with everyone else.

Business people working with gadgets

Some of the strategies to employ to stay up-to-date include working on your social media strategy, paying attention to current branding, staying abreast of the latest web design concepts, and always working to further your communication effectiveness.…

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Growing a Business from Nothing: 5 Practical Tips

In today’s digital age, there are more opportunities than ever for budding entrepreneurs looking to set up and grow a business from nothing. The Internet makes the world a smaller place and opens global markets to everyone, and barriers to entry and startup costs for web-based companies are lower than ever.

However, this has encouraged a fiercer competitive market across all industries, where only the strongest can survive. According to some oft-quoted research by Bloomberg, an astonishing 80 percent of new businesses fail within the first 18 months.

Nurturing business growth

What are the essential steps to ensuring that your new business stays in the top 20 percent for a successful and thriving future?…

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5 Tips for a Successful Product Launch

A successful product launch is what every business wishes for, but which a few achieve in real life. Having a revolutionary new product or service is no guarantee of success. After spending millions in product development, you can watch your brainchild fail to gain traction from day one. While it may look easy when Apple sells over a million new iPhones in the first few days, successful launches require strategy.

Product launch

Here are six strategies they use to ensure a successful product launch.

1. Focus on the Needs of Your Target Market

A good product solves a real and acute problem that buyers are facing and are frustrated about.…

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These 6 Strategies Will Make Your Business More Efficient

Are you looking for ways to make your business more efficient?

There’s no shortage of opportunity. The trick is knowing which strategies are likely to pay off for your company, and which are best left to others to pursue. As with so many other things, investing in efficiency is all about ROI: the greater the potential return, the higher the priority.

Business people working together

While every company is different, these six efficient business strategies have proven effective across a broad range of industries and niches. If you’re seeking to streamline and improve your company’s operations, they’re all worth a closer look.

1. Automate High-Volume Functions

You probably have more to do than that of which your staff allows.…

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