Aharon Horwitz, CEO and Co-Founder of AutoLeadStar, spoke with SMBCEO about the ways in which car dealerships are transforming digitally and adapting to newer commerce trends.
How are owners of local car dealerships different from owners of other independent businesses? What are the distinct challenges of digital transformation that these local car dealerships face differently from other sectors?
Great question. It always amazes me to think that car dealerships emerged as the successor to the prior modes of transportation: horses and carriage dealers and bicycle shops.
You’ve got this incredibly long tradition and history underpinning the ecosystem and it creates dynamics in the relationship between the original equipment manufacturer (OEM) brands and the local dealers that are really unique.…Continue reading