In the age of social media and innovative marketing strategies, it is hard to remember a simpler time when using traditional mail was the most effective marketing technique companies had at their disposal.

If you ask a novice marketer today what they think about direct mail, they will likely say that it is a dead strategy that does not garner attention anymore. However, seasoned marketers beg to differ; direct mail can be an effective marketing technique, and your company’s greatest ally if used correctly. Understandably, you might still be skeptical about the merits of direct email, but why not give this tried-and-true strategy a go?…