Lessons in Branding: Companies Who Do Logo Design Right

Visuals are a big and important part of branding, and while many little pieces make up that brand identity, the first and most important thing is the logo. The logo is the entryway into your brand. It’s meant to be something people will know and recognize as soon as they see it.

Audi

photo credit: Lalesh Aldarwish / Pexels

When a brand has an iconic logo, it’s carries through in everything they do, from the packaging, and the website to the social media, and how people feel about interacting with it. That’s why coming up with a logo is an important part of brand design, and something that has to be taken seriously.…

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7 Traits Every Successful Brand Logo Has In Common (Infographic)

Is your brand logo working the way it should? No, it’s not a trick question. This is a serious topic that every business needs to consider. If you haven’t started your business yet, this question should still be on your radar—after all, it’s better to know your logo will work than to just create one and hope it works.

Logo recipe

According to Company Folders, every successful brand icon works for its parent company because it has 7 necessary components for a good logo. But what are these components, and how you can you implement them in your next design?…

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5 Tips for Designing a Killer Logo

It’s funny how important a seemingly simple little thing like a logo is. Your logo is the first thing people see. They form an instant impression when they see that graphic. Unless you’re in the business of laughter, you don’t want people to take one look at your logo and burst out laughing. You also don’t want them to raise their eyebrows and smirk.

Unfortunately, logo fails happen all too often. In fact, even large corporations that pay graphic artists big bucks find themselves in logo limbo sometimes. Remember the furor over the Gap logo change in 2010? If you’re thinking about creating a logo for a new product line or you’re a startup that needs a logo, try these five tips for a killer design.…

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