A logo is a sign, emblem, symbol of a company or product. The logo is a visualization of the brand — it is associated with its values, ideas, mission, and activities. It is needed in order to identify the brand and distinguish it from competitors.
The logo is part of the image of the company or product and helps to increase awareness. The logo can consist only of an image or only of text. Often brands use a combined option — combine the image with the company name.
As you probably already realized, not every company and not every product needs a logo.…Continue reading