Gone are the days when businesses just relied on neon signs, tarpaulins and pamphlets. Since the inception of social networking sites, entrepreneurs harnessed it to maintain business relationships and attract new customers. Marketing has taken on a whole new meaning once social media became prevalent, especially for small businesses.
While it is true that the more people know your business exists, the higher chance you get of being considered to fit consumer’s needs, there is still the matter of being able to establish that you can deliver what you promised you would.
You may be sending hordes of email, tweeting left and right, posting new blogs daily all in the hopes of being noticed by more of your target market but have you measured how much of an improvement your business made since you started marketing online?…
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When it comes to online marketing, small businesses are staring at a dilemma. Free online marketing tools like social networks have great potential for reaching new customers, but their actual impact on the bottom line is hard to measure. Meanwhile, established tools like email marketing provide valuable metrics on subscribers, and are more suited for retaining and engaging existing customers than acquiring new ones.
Sometimes Internet marketers seem to do everything right tactically… but they can’t seem to get the sales they’re after. Whenever I see this, especially with extremely hard-working entrepreneurs, the problem is usually one of those “big picture” strategic issues that can be easily missed when you’re caught up in the work.
Here’s the hundred and first time you’ve heard it: it’s a tough market out there.
A few months ago I featured 
The 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent.
