Elevate Your Brand by Shifting From Free Samples to Premium Packaging

Many businesses initially attract attention and build trust by offering free samples—a strategy that places products directly in the hands of potential customers or introduces new products to existing customers with their purchase. This is a great way to get customer buy-in since it’s a no-cost, no-risk scenario for them, but if the cost of free samples is holding you back from upgrading your full-sized packaging, it might be time to reconsider your strategy.

Premium packaging

As your business matures and you gain customer loyalty, considering an upgrade to premium packaging becomes a crucial strategic move.

Investing in Premium Packaging: Balancing Initial Costs with Long-Term Value

While free samples provide visibility, they offer limited branding opportunities to keep costs lower with simple execution and incur ongoing expenses just to make and distribute the free sample.…

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What is Compostable Packaging?

Compostable packaging

What is compostable packaging?

When we think about compostable packaging, it refers to packaging that is made, disposed of and broken down in a way that is better for the environment. Compostable packaging is made from plant-based and recycled materials and is able to return back to the earth quickly and in a way that is safer for our soil.

The benefits of compostable packaging include less carbon being used to produce and reducing the amount of waste that is sent to landfills. It also provides the environment with life-promoting nutrients.

Compostable packaging is preferred over biodegradable packaging due to the fact that there is a certainty that toxins will not be released back into our soils when used.…

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Packaging Solutions: Is It More Than Just Boxes?

Packaging solutions are more than simply boxes that transport your items from one location to another. The kind of packaging products and their size and weight affect practically every other aspect of the supply chain, including transportation, packaging costs, environmental effect, and the time your staff spends preparing each box.

Packaging

Packaging plays a big influence on the perceived value of a product. The packaging business hasn’t evolved much in recent years, especially compared to the ongoing improvements in portable technology. With so many packaging and box options available in today’s market, choosing the best packaging solutions for your goods might be tough.…

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5 Essential Packaging Elements that Always Get Overlooked

With the commerce largely moving to the Internet, the competition for any type of product is incredibly strong. However, there’s one thing that can help you stand out from the rest: packaging. In the age of e-commerce, the packaging is the only direct contact between your brand and your client, save for the product.

You know what they say, first impressions are everything!

Packaging elements

That said, companies that offer custom packaging solutions like The Box Co-op make it easier to come up with a perfect package for your product. However, there are several things brands overlook when choosing the best package for their product.…

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