You’ve probably already heard the notion that first impressions last. You may have also heard this one: “You only get one chance to make a first impression.” Both these statements must be at the core of your product marketing strategy as a startup.
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Consumers are generally brand-centric and are more likely to purchase one brand repeatedly, and less are likely to change to a new brand. As a startup, you have to find ways to get the consumer to pick your product based on its looks.
Your best shot at making a good and lasting first impression is in the way you present your product.…Continue reading