Images should form a key part of any social media campaign, as more and more emphasis is being placed on visual content nowadays. However if you are going to start using images more frequently – you need to make sure they are effective.

While there are many elements at play that determine how effective an image is on social media, there are a few essential tips that you should try to follow:

1. Go with bright and vivid colors

Bright and vivid colors tend to do well on social media – and attract a lot more attention. Keep in mind that does not mean your entire image needs to be a cacophony of vivid color, but that there should be splashes of bright colors.…