Images should form a key part of any social media campaign, as more and more emphasis is being placed on visual content nowadays. However if you are going to start using images more frequently – you need to make sure they are effective.
While there are many elements at play that determine how effective an image is on social media, there are a few essential tips that you should try to follow:
1. Go with bright and vivid colors
Bright and vivid colors tend to do well on social media – and attract a lot more attention. Keep in mind that does not mean your entire image needs to be a cacophony of vivid color, but that there should be splashes of bright colors.
Seeing as colors can provoke an emotional reaction, it may help to carefully choose the colors that you use to fit the mood of the image. Be sure to watch how the colors in your image contrast against one another as well – and use that to set apart important elements.
2. Add text – but be consistent
Adding typography to social media images is a popular way to get viewers to focus on them – as many will subconsciously start to read the text. However when you do add text it is important to be consistent and make it part and parcel of your visual brand.
Try to make it a point to always use the same style of typography and colors so that it reinforces your branding. On top of that you should be careful of the amount of text that you add and its placement – so that you don’t end up cluttering your image.
3. Don’t underestimate the value of white space
Speaking of clutter, you should make it a point to use the white space in your images to your advantages. There are lots of ways in which to use white space – and you should never underestimate its value.
By ensuring that you have enough white space in your images, you can draw attention to elements more easily. In fact right now social media is on a bit of a minimalism kick, which should tell you just how important white space can be.
Aside from the tips above it should go without saying that the quality of your social media images must be beyond reproach.
If you’re having difficulty on that front you could try using Movavi Photo Editor. It is a very intuitive editor that will let you quickly learn how to unblur an image, enhance its quality, apply filters, or even remove elements from its composition. It won’t take you more than a few minutes to edit your images with its help.
Now that you know how you can start to come up with more effective social media images – why not give it a try for yourself? At the end of the day the more experience you get under your belt, the more effective the images that you’re able to produce will be.