For small businesses, online marketing is their one chance to reach their target audience. Unfortunately, most small businesses forget online marketing begins at home first.
Let’s face it, no matter how awesome your online marketing efforts are, if your website’s copy is drab, it’s never going to convert visitors into customers.
Luckily, turning your web content from drab to fab isn’t hard-if you know what to do.
If you’re not happy with the results of your web copy’s performance, try doing the following to improve it:
Write for one person – Instead of writing to a group of people, write to one.…Continue reading