Resources and Knowledge for the Small Business CEO

SMALL BUSINESS CEO

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Beginner’s Tips For Marketing Your Business With Social Media

» by December 30th, 2008 at 7:02 am » Comments (4)

With the new year just around the corner, I’ll bet your business is getting into gear and setting new goals to accomplish.  Maybe you’re even considering marketing yourselves better online.  Beginners, new to the world of blogging and social media, may find themselves scratching their heads as to where this all begins.  Mike Fruchter’s list [...]



Establish New Year’s Goals For Your Employees

» by December 26th, 2008 at 12:30 pm » Comments (2)

As we approach the beginning of a new year, it’s hard to come across anyone not making personal New Year’s resolutions or setting business goals for a successful new year.  For business owners, employees are a crucial piece of your business success puzzle.  Now is a good time to evaluate employee’s past year’s performances and [...]



Stop Spending Money This Holiday – Give Away Your Time Instead

» by December 23rd, 2008 at 6:30 am » Comments (2)

Christmas is only two short days away.  If you’re scurrying around these last few days looking for the perfect gift at an affordable price that won’t break your budget, stop right there.  Instead of spending your hard earned money on a gift that the recipient may never even use, why not give them the gift [...]



Building Up Your Customer Base During the Holidays

» by December 18th, 2008 at 7:00 am » Comments (3)

The holiday shopping season is in full swing, and although the economy isn’t everything we as business owners had hoped for, people are still out spending their hard-earned money. One main difference, however, is where they are spending it. Shoppers this holiday season are looking for exceptional values, this is certainly true. Saving money during [...]



Participating Merchants Offer Free Shipping For Last Minute Holiday Shoppers

» by December 17th, 2008 at 7:00 am » Comments (5)

Over 100 merchants have agreed to participate in the Free Shipping Day on Thursday, December 18th. For holiday shopping procrastinators, this is your chance to purchase gifts from online retailers with free shipping and guaranteed delivery by Christmas Eve. For merchants, this is your chance to acquire new sales from shoppers who normally would worry [...]



Etiquette Tips For The Holiday Office Party

» by December 16th, 2008 at 7:00 am » Comments (4)

As Christmas approaches quickly, so do the holiday office parties.  If your company is not experiencing the Holiday Party Blues, by cancelling their corporate celebration, consider passing along Business Etiquette Tips For The Company Holiday Party to coworkers or employees. In this list, Carol Bory expresses the importance of remembering that the festivities are still [...]



Build Your Business Brand By Getting Noticed Online

» by December 12th, 2008 at 12:37 pm » Comments (4)

All of your hard work is not over once you launch your small business startup online.  Don’t overlook the need to promote yourself in order to draw in clients and customers.  Believe me, just because you posted yourself to the web doesn’t necessarily mean you will be swamped with visitors to your site.  The competition [...]



Satisfy Your Internet Customers With Exceptional Customer Service

» by December 9th, 2008 at 2:26 pm » Comments (6)

It seems that most businesses, during these tough economic times, are concentrating on offering exceptional customer service to retain valuable customers and gain new prospects.  A common goal – offering great support while hoping to set themselves apart from the competition.  For internet based businesses, this can be more challenging to accomplish than with a [...]



Calculate The Fuel Cost Of Your Next Business Trip

» by December 5th, 2008 at 7:00 am » Comments (5)

Finally, after months of what seemed like torture, we don’t have to give our first born child up for a gallon of gasoline.  In my area, it has been steadily dropping week after week.  Even though fuel prices are decreasing, consumers are still strapped for cash. I came across Cost To Drive which is a free [...]



Keeping Track Of Your Online Reputation

» by December 4th, 2008 at 2:32 pm » Comments (4)

In these tough economic times, who isn’t concerned with keeping their customers satisfied?  With the convenience of social media sites and forums, it’s easy for one negative comment about your business to spread like wild fire.  Once the fire starts, it can be difficult to contain it and put it out completely. It seems like almost [...]