We are not that far away from the start of the holiday shopping season. It’s hard to believe, but in a month or two holiday shopping will be in full swing. With the economy in the shape it is now, most consumers will be cutting back considerably. So, have you decided how your small business will attract those much needed customers?
John Tozzi, a writer for BusinessWeek.com, gives us some idea of how small business owners can compete with the big box retailers this holiday season. John suggests that you focus on your loyal customers instead of targeting new ones. Give your best customers special holiday discounts and the best customer service possible to encourage increased spending within your business. Since most small businesses cannot afford to cut prices or spend for advertising, this sounds like a good cost effective method.
It’s not too early to start thinking about your approach. Read John’s article, “How Small Stores Can Lure Holiday Shoppers” to get a jump start on your own planning. How will you make your small business stand out this holiday shopping season?