Resources and Knowledge for the Small Business CEO

SMALL BUSINESS CEO

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How to Get Paid What You’re Worth

» by December 27th, 2012 at 6:12 am » Comments (2)

Few moments are as energizing in your business as sitting across from a potential client in a meeting that is going well. Your presentation came across smoothly, the client is engaged, they’re ready to buy…the only thing left is the price. You quickly calculate a reasonable price in your head. You know that your competition [...]



Launch Multiple Businesses With Tips From 1-800-Got-Junk?

» by December 20th, 2012 at 6:46 am » Comments (1)

Now that you have one business up and running, you may be itching to dive head first into something new.  You may not realize it but you now have an advantage over other new business owners.  You’ve been there and done that.  From growing your first business, you know better now what to do and [...]



Why Shoppers Choose to Use Chat Features

» by December 14th, 2012 at 6:26 am » Comments (0)

Lauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a white paper to share the findings of consumer rationale for using chat. Studies were undertaken to determine the “who, what, where and why” behind consumers’ choosing to use an online chat feature. Online retailers have much to be gained by implementing the [...]



11 Steps To Give New Angle To Your Old Content

» by December 5th, 2012 at 6:46 am » Comments (0)

When you’re an online marketer, it becomes a necessity to keep adding new angles when it comes to engaging your readers with content. This keeps your readers happy and looking forward to more. You don’t have to reinvent the wheel – just a few imaginative twists and angles now and then are enough to keep [...]



Cloud Support Services Work To A CEO’s Advantage

» by November 23rd, 2012 at 6:35 am » Comments (0)

Your chief information officer (CIO) may be in the loop about the latest cloud support services and offerings, but how about the company’s CEO? What many don’t realize is that technology consultants often recommend that business leaders who choose to place their data in the cloud, or use cloud-based applications, allow third parties to manage [...]



Twitter Chat: Prepping Your Business For The Holidays

» by November 13th, 2012 at 6:07 am » Comments (0)

The holidays are just around the corner and we want to help you get your small business prepared.  This Wednesday, November 14, join our sister site, Small Business Trends, for an informative Twitter chat. For one hour, starting at 8pm EST, topics such as running holidays promotions and specials, buying employee and client gifts, ideas [...]



Monetize And Measure Your Video Marketing With These Two Online Tools

» by November 8th, 2012 at 6:15 am » Comments (1)

SMBs spend either time or money on their website videos. Both are valuable for the owner of an SMB which is why you need to get the most out of your videos. Saying a URL or telling someone to visit your site isn’t enough, you cannot accurately measure this and see what your ROI is. [...]



Managing Business Growth: Fail To Prepare, Prepare To Fail

» by November 5th, 2012 at 6:50 am » Comments (0)

Managing an expansion is a difficult task. Should you be overzealous or over ambitious, you could end up doing your business more damage than good. Equally, it’s important not to be overcautious, subsequently missing opportunities. It’s up to you as a business owner to find the right balance and largely, your knowledge and experience will [...]



4 Things You Need To Stop Doing To Sell More

» by November 2nd, 2012 at 6:39 am » Comments (3)

There are a gazillion new books, magazines and blog posts giving sales advice.  Each one seems to take on a new phrase, new framework or new methodology.  Few resources ever advise you on the things  you need to STOP doing. A small business CEO faces a daunting schedule with a multitude of demands on their [...]



Four Ways To Address The Changing Landscape Of Work

» by October 30th, 2012 at 6:29 am » Comments (0)

The business world is changing, and the mobile worker is at the forefront.  Mobile workers are not just those who travel across the country or world doing their jobs; they are also those who have the mobility to do their work in a variety of places within a building, across a campus, across an ocean [...]