With the holidays coming up quickly, it’s time to start thinking about how you can cater some of your marketing strategies to take advantage of this shopping season. As people are getting ready to spend their money on their loved ones, it’s wise to do everything in your power to ensure you can get a slice of that pie, too.
To help make doing this a little easier on your business, here are three marketing ideas to use during the holidays to help bring in more money to your business.
Promote A Holiday Giveaway On Social Media
The holidays are a great time to embrace the gift of giving and offer your customers and followers the chance to win some kind of giveaway.
To make the most of this marketing tactic, Margot Whitney, a contributor to WordStream.com, recommends that you promote your giveaway on all social media platforms that you have a profile on. By doing this, you’ll ensure that you reach the maximum number of people as well as having more people share your promotional offer with their own network of friends and followers.
As part of your giveaway, make sure you require people to share, comment, like, or otherwise engage with your post so you can see the true reach you’re able to have with this type of contest. Then, if you’re needing a boost in the future, you can know what type of engagement to expect with future contests or giveaways.
Find Partners For Cross-Promotion
Since people will be looking for gift ideas for all sorts of people during the holidays, it could be a great time to team up with other businesses that are complementary but not competitive to you for some cross-promotion.
According to Annie Pilon, a contributor to Small Business Trends, your cross-promotion strategy could be as involved as doing an entire holiday marketing campaign with this other business or as easy as offering a coupon or discount code for each other’s business through your retail store or website.
Don’t Forget About “The Final Week”
While you might be focused on pushing your holiday marketing ideas hard as it gets closer to Christmas, Brian Mikes, a contributor to Business2Community.com, reminds business owners and marketers not to forget about “ the final week”.
The week after Christmas is usually when people will either look for bigger deals on items post-Christmas shopping rush or look for gifts for themselves that they were given by others. Because of this, it’s important that you plan for your holiday marketing strategies to take you at least to the New Year to have the maximum impact.
If you’re thinking about putting together a holiday marketing campaign, consider using the tips mentioned above to help you do just that.