Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it’s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it’s not a remote concept for most business owners, PPC mains shrouded in mystery. How exactly can you use it to bring more clients into your service-based business?
A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.
Google Ads is a paid advertising platform and channel that falls under PPC marketing. On it, you can display ads exactly when your target audience needs the services you offer. Use it correctly and it can help you raise brand awareness, increase your online visibility, and increase traffic to your website by boosting your position on the SERPs for your target keywords.
One of the best things about PPC ads is that you don’t have to pay for an ad until a user clicks on it—thus the term ‘pay per click.’ You can also personalize your advertisements based on your audience’s online activity and behavior as well as the terms they search for. Your ads can appear on SERPs in the form of display advertisements, local search ads, etc. PPC ads can also be displayed on social media platforms, web pages, as well as mobile apps. Moreover, you can set a particular budget so you don’t go over limit.
Because of PPC’s effectiveness, it’s certainly worth trying if you want to expand your client base. This said, PPC can be a highly competitive market, so it’s important to create a campaign that best serves your marketing needs.
1. Use the right keywords
When planning a PPC campaign, one of the main things you should look for is proper keyword selection. The right keywords are the lifeblood of a PPC campaign because they help give direction to your PPC advertising. Poor choice of keywords can drain your web marketing dollars quick, leaving you disappointed with your campaign.
2. Have a plan
The most successful PPC campaigns are also those that are well-organized. Good housekeeping must be practiced on your AdWords account because having an organized structure helps you achieve better results. You can quickly see what ads are doing well and which ones aren’t, so you can stop them or tweak them.
3. Write a good copy
Another important aspect of a PPC campaign is a high-quality ad copy. In addition to good keyword choices, you also want to build ad copies that are effective and impactful enough to encourage clicks that turn into lingering visits, and ultimately, into sales and conversions. It might be worth it to hire a professional copywriter or an SEO services agency to help you come up with the right combination of words that will prompt your target audience to do what you want them to do—whether that’s to visit your website, sign up for email alerts, book an appointment, or call your hotline.
4. Measure your success
The great thing about PPC advertisements is that they provide measurable ROIs. You can quickly see costs, views, clicks, gains, etc. You can even track which keywords and ad placements are performing well. Be sure to review your numbers so that you can understand precisely what you’re getting out of your ads and make well-informed decisions later on.
Pay-Per-Click marketing is a powerful tool for driving traffic, but it’s not an easy tool to master. In fact, you may lose money on it if you’re not careful. This is why it’s a good idea to hire an SEO agency like SEOValley if you want to get the results you want without overspending. Talk to us about PPV solutions today.