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7 Reasons to Add PPC to Your Digital Marketing Strategy

Pay per click or PPC is quickly gaining popularity as a strategy for online marketing. It allows advertisers to buy a spot on search engines. When users type a keyword, the ad will appear on top. It’s an excellent strategy for businesses that are yet to make their online presence felt.

PPC marketing

The good thing is that the advertiser will only pay if users click on the ads. Experts like New York City PPC Agency can also help craft strategies to boost online popularity. These are the reasons why including a PPC campaign for digital marketing is worth the price.

1. It’s a cost-effective strategy

The good thing about this strategy is that it’s cost-effective.…

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Why January is The Perfect Time to Focus on Growing your Business

Despite the year we’ve just had being quite like no other for the business world, some normal patterns and trends still remain. One of those is happening right now in the form of the post-Christmas slump, but January, despite not being a great business month for virtually any business, is actually a key time in the calendar.

Planning for business growth

That’s because now is the time to focus on your business’s development going forward. So, if you’re not already taking the time to look into how you can make improvements over the next 12 months, here’s why you should be.

A time to reflect and resolve

On a personal level, new year is typically a time for reflection on the past 12 months we’ve experienced and the creation of some “new year, new me” style resolutions as we try to make the next 12 that bit better.…

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5 Ways to Build a Great Reputation for your Online Business

Every entrepreneur understands that developing a great reputation is fundamental to business success. If you’re operating entirely, or even partially, online, the perception that your customers have of your brand, and the way you meet their expectations, is all-important.

Online business reputation

Here are some of the steps to building a great online business.

1. Create a clear brand

When customers walk into physical premises, they get an immediate impression of the sort of company they’re dealing with. Is it highly professional, friendly, open, and welcoming or frankly indifferent to them? When the first point of contact for potential customers is your website or social media page, you need to communicate with absolute clarity what they can expect when they deal with you.…

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How is PMP Certification Important for your Growth?

It is still important to develop your skills and to improve yourself. While in many sectors it can be arbitrary, project managers possess a great resource to prove themselves as an expert in project management (PMP). For project managers globally recognized in the industry, this is one of the most important certifications.

Certified Project Manager

The PMP credential allows practitioners to raise their professional levels and significantly raises their pay. This qualification confirms project management skills for applicants and helps them navigate potential tasks better.

Obtaining the SAFE Product Owner/Product Manager (POPM) certification can be a crucial step in your professional growth, especially if you want to understand how PMP certification aligns with Agile methodologies.…

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Top 20+ App Ideas that Haven’t Been Made: List with Action Points

Coming up with an app idea is challenging.

Coming up with one that will generate millions in revenue is even harder.

Still, there are a lot of app ideas that haven’t been made yet. You should remember that no matter how brilliant your application idea is, it should be implemented correctly. Most business owners entrust the development process to a dedicated development company. This way, entrepreneurs can focus on core business activities, while the technical side can be left to professionals.

Man using mobile app

Let’s explore some trending app ideas that are worth exploring in 2021. You are about to discover:

  • What apps are in demand today
  • 20+ app ideas that haven’t been made
  • How to come up with great app ideas that don’t exist

It’s time to dive right in.…

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Beginner’s Banking: A Pragmatic Guide to Personal Saving

For many people, the most difficult thing about saving money is simply getting started. When you are used to managing your money a particular way, reducing your expenses and prioritising your savings can seem daunting. However, whether you earn a little or a lot, there are many different strategies you can use to ensure that you grow your savings steadily over time, giving you more financial peace of mind.

Personal saving

Before you start making changes to how you manage your finances, it’s important to set yourself up with a personal savings account. This can be done at your local branch or you can choose to go online and register with a digital bank.…

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A Competitive Industry: How to Stay Relevant as a New Business

Without a doubt, a startup owner has plenty of hurdles to overcome if they intend to experience any kind of success in their industry. In a competitive business landscape, it can be quite easy to get overwhelmed by the number of competitors clamouring for the attention of your target audience and clients. As if that was not enough, there is also the ever-present threat of large businesses that could very well overshadow your efforts.

Business owner working on her new business

Fortunately, startup management does not have to be a stressful marathon. There are ways to help develop a foundation, and it can be quite easy to get ahead with the right kind of preparation — specifically when it comes to matters of relevance.…

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5 Proven Ways to Gather Important Feedback From Your Customers

Your team might think you know what customers want, but if you aren’t gathering feedback directly from them, you’re probably missing something. And blind spots like this can be costly for your business and your ability to satisfy customers.

Gathering customer feedback

Here are a few ways you can gather important feedback from your customers to improve your processes and/or enhance the quality of your products and services:

1. Website Surveys

If there’s any group of customers you should be targeting for feedback, it’s website visitors. They’re already on your page and are showing a willingness to interact with your brand. Why not leverage that by making a small ask in the form of a website survey?…

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CEO Spotlight: Chad Price of Mako Medical

Chad Price is a consultant and successful business owner that has worked hard to develop his passion for helping people into lucrative ventures. The serial entrepreneur started Mako Medical back in 2014 with no understanding of the medical industry but a desire to fill a need. Working through a number of challenges, he has developed Mako Medical into one of the top US health care companies.

Chad Price Mako Medical

In 2019, Chad Price started Bride Genie to give vendors a free way to connect with the brides they want to target for future gigs. In 2015, he invested in Trill A.I., becoming a board member for the company that disrupted the investment community with machine learning predictions for analysts.…

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Starting a Business at Home in 2021? Consider Home Production

Starting your own business during the COVID era seems to be a good idea. In this article, we are going to discuss, why it is profitable to open a manufacturing facility as a business at home.

Furniture home production

photo credit: Ivan Samkov / Pexels

The Advantages of Home Production

There are numerous advantages of running a home production – here are some of them:

  • You save on rent. You can work in your home workshop or garage, and the savings can be invested in other needs – for example, in the purchase of materials or advertising.
  • Ability to defer registration. Such production at first may not be formalized.
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