4 Key Tips For Diversifying To Succeed In Your Local Economy

The Big Box retailers has endangered local small businesses. The model we see growing involves large companies getting larger and beating the small local companies to death through pricing. How can your business stay alive and relevant in the face of these giants?

Coffee shop owner

Value Added

Super customer service is the primary answer. Attaching a face to your company – a real, live, caring, local face – is one of the most important values you add. Big box operations try, but ultimately they can’t compete with the relational component you bring.

Your business is an extension of you. Take good care of it and take good care of your people.…

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5 Reasons You Should Be Taking Your Small Business Online

How can you as a localized small business owner, combat the growing online purchase market? Opening your own online store should be an option for you to consider. Providing the ability for your customers to shop online and either pick up directly from you or have it delivered locally will earn you more of your local market.

Online business

So, why should you take your business online?

It’s not that hard

There are an amazing number of tools already developed for you to use to build your online store. Shopify, Big Commerce, Weebly, and Square are just a few of the companies that have pre-built packages to help you get started.…

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Tips For Protecting Your Small Business Online And Off

There has been a ton of focus put on protecting businesses online, and that is an important thing to do for both your business and the safety of your customers. You should also be making sure that your business has protection offline. Even if you work from home and your business is all virtual you still have things, like your computer itself, that need protection.

Protecting and securing digital business assets

Having A Secure Business Space

Having a secure business space is important, even if you run your business out of your own home. That means having security set up, and knowing what to do in case you do get robbed.…

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5 Cities to Consider Launching a Small Business In

When it comes to entrepreneurship and business, flexibility is the key to success. Unfortunately, many entrepreneurs fail to broaden their horizons by limiting themselves to a specific geographic location. If you can help it, avoid grounding yourself in one city. There are plenty of great cities for launching a small business in the U.S., but yours may not be one of them.

Boston

Take a Look at These Five Cities

Location, location, location – how many times have you heard people discuss the role location plays in the valuation of real estate? Well, location also has a lot to do with business.…

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How To Use Technology When Marketing Your Business

Using technology when marketing your business offers huge benefits. It’s easy to stick within your comfort zone, but learning new ways to use technology in marketing your business will definitely prove to be beneficial. Follow these tips when using technology in marketing your business.

Using social media for marketing campaigns

Start using social media

Not only are the different social media platforms extremely popular in today’s culture, but they’re also free and offer a ton of great tools to help you connect with your customers. Use different platforms such as Facebook, Twitter, Instagram, and Pinterest to reach your customers as well as learn more about them.

Research all the ways to utilize each social media platform, such as Twitter chats and Google Hangouts that you can join to conversate about your business, customers, and feedback.…

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3 Tips for Marketing to Parents of Young Children

There’s a lot of money to be made in industries that gear their products or services toward young children and families. However, just because the main person using your products or services would be the child, your actual marketing is going to have to be focused on both parents and children if you want to find commercial success.

Woman and son at a supermarket eating fruits

Because this can be a challenge for companies and brands new to the industry, here are three tips that will help you better market to parents of young children.

Play Up Being Environmentally Aware

Modern parents are very concerned with not only how a product will work for their child, but also how using the product will affect the environment.…

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Restructuring Your Business Marketing After an Initial Failure

It’s tough to get a small business up and running. In fact, a majority of small businesses fail. But that doesn’t mean that all hope is gone for you, even after you’ve run into your first failure. In fact, most of the most successful businesses out there aren’t their owner’s first foray into the business world. They could be several down the pipeline from that initial attempt.

Rebuilding and restructuring business

But, you may have to do some fairly radical restructuring with your marketing specifically, if that’s part of what caused the initial issue. And topics to consider when doing that will include dealing with foreclosure and credit repair, resetting social media and branding, still maintaining transparency, writing blog posts about earlier experiences, and making sure you don’t repeat the same mistakes again.…

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3 Ways to Increase Security As It Pertains to Your Business

Security might not be the first thing you think of when you decide to start a business, but it’s a very important part of the entire picture. Security comes in many different forms. In the realm of business, security applies to safety of a building from looters and thieves, safety for employees from anything going wrong in the workplace that will cause you to be liable, safety includes keeping employee and customer records hidden from the prying eyes of hackers, and it includes much more than this.

Area closed - keep out

The point is that safety should be a number one concern because when customers and employees don’t feel secure, or there is high risk of damage being inflicted upon assets, the welfare of your business as a whole can be jeopardized.…

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Key Marketing Points For Small Business Physical Locations

With all the emphasis on digital marketing these days, sometimes it’s easy to forget that there’s also marketing to be done at your home base’s physical location as well, in the event that you have one. Whether it’s a small office, a suite in a strip mall, or a building of its own, make sure to use the fact that it exists in real space to your advantage.

Office lobby design

A few ways of doing this will be to assess the basic condition of your building, consider the experience of entering the lobby, remember that the initial human connection has a huge impact on folks, make your environment as easy as possible to get to, and make the bridge between a good physical experience and a good online critique simple.…

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3 Tips To Help You Actually Enjoy Your Next Business Trip

Business travel can be very stressful. From taking time away from your normal office routine to missing your friends and family back home, it can be hard for anyone to actually enjoy a business trip regardless of the destination. But with just a few little tweaks to your itinerary and your way of thinking, you can transform mundane corporate travel into something that breaks up the blandness of your everyday life and actually brings joy into your professional career.

Business traveller

To help make that a reality for you, here are three tips to help you actually enjoy your next business trip.

Add In a Day of Fun

Not all business travel schedules will allow for an extra day or two on the company’s dime.…

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