A Case Study in Customer Service: The Name Badge Industry

Great customer service in the name badges industry? It may not sound too exciting at first, but at Meluba Badges we deal with a huge variety of customers, from the sole trader to the largest organisations who all work differently, are looking for a bespoke product supplied quickly and at a competitive price.

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Meeting such a variety of demands with a great product and customer service is what we believe sets us apart, and by following our example, you can set your business apart too!

Understand your customers

Providing great customer service is impossible without first understanding your customer and your place in the market.…

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Admitting Mistakes In Business Is An Art – Learn It By Heart!

Mistakes are common in businesses and those who are running a new venture or have stepped into entrepreneurship recently, are sure to face plenty of them. However, the concern is not how many of them you face down the line but how actually you end up dealing with them?

When you know you have committed a mistake, admitting it is more of an art. Your attitude to this not only defines who you are but also suggests where you can reach in the future.

Admitting Mistakes In Business Is An Art - Learn It By Heart!

It should be added that learning the art of admitting your mistakes without any fear or hesitation also influences others around you and projects you as a better leader.…

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The Mantra You Should Abide By To Make The Most Of Your CRM System

There are certain aspects of business that we all agree on and must abide by. There are the formal, law-abiding practices we must all follow strictly to ensure we keep our noses clean and avoid run-ins with the taxman.

And then there are the more tried and tested routes to market such as creating and maintaining a USP, differentiating yourself in the industry and ensuring your employees are kept satisfied in a productive and motivating environment.

The Mantra You Should Abide By To Make The Most Of Your CRM System

Present day priorities such as creating a loyal customer base via social media and getting your website to rank no.1 on Google came later – when people had new visions on how to promote themselves.…

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CRM and The Ecosystem – External Collaboration System Coexistence

Companies using CRM and MA systems to engage in ecosystem collaboration have not been able to achieve the desired target as these are customer-centric sales and marketing tools. Deploying a PRM system, though a good compromise, has not produced the desired results since the technology is outdated.

An ecosystem collaboration solution effectively replaces PRM systems as they match all the facilities offered by the PRM in addition to meeting   numerous other contemporary requirements for peer-to-peer and community collaboration and multi-channel communication, using social media, messaging, and mobile communication channels.

CRM and The Ecosystem - External Collaboration System Coexistence

PRM is far behind technologically to meet these modern requirements of an organization and has limited communication capabilities in the modern sense, which are evolving by the day.…

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What Is Great Customer Service and How Can It Help Your Small Business?

What Is Great Customer Service and How Can It Help Your Small Business?

By definition, customer service is what you offer an individual before, during and after a transaction. While this concept seems simple enough, truly exceptional customer service is getting harder to find. Why? Perhaps it’s because stellar customer service is an experience that not only gets customers from point A to point B, but enhances the overall level of customer satisfaction – an idea that can seem mind-boggling to some.

If you ask any virtual receptionist, however, she’ll tell you that offering quality customer service is no harder or more time-consuming than what you already do. The difference is that the personal connection you make with prospective customers adds value to your brand.…

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How SMBs Can Profile Their Typical Customer

How SMBs Can Profile Their Typical Customer

Many marketing plans fail because they try to attract everyone and don’t focus on anyone. These faulty plans result in companies selling products that customers don’t want. Thing is, most customers aren’t even at the center of the feedback loop. Even worse, most customers will tell you what they want, if you would just ask.

Making the sketch

Start by surveying your existing client base (no matter how small) to understand future buyers better. Contrary to popular belief, this doesn’t have to be a costly process. There are free tools such as Google Docs and MailChimp that let you create a survey and distribute it easily and affordably.…

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What SMBs Need To Know About CRM

CRM helps in establishing the most crucial link between the organization and its customers. In the evolving economic condition it has become most important for small businesses to implement customer management system to effectively manage their customer relations. The use of Salesforce’s CRM tools are just one example of how businesses can enhance their customer relations.

When a startup is small it is relatively easy to manage relationships with clients but as the volume of transaction increases it becomes difficult to manage all the links with customers at different levels. Customer relationship management software for small business targets the crucial relationship management aspect of SMBs.…

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Why Shoppers Choose to Use Chat Features

why shoppers use chat features onlineLauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a white paper to share the findings of consumer rationale for using chat. Studies were undertaken to determine the “who, what, where and why” behind consumers’ choosing to use an online chat feature.

Online retailers have much to be gained by implementing the best of the live chat experience into their business.   It can be concluded that the six core reasons online shoppers choose to use live chat are multi-faceted:

Shoppers feel special and empowered when they use live chat

Strong expressed strong feelings of appreciation for chat’s availability to solve a problem when sought on their own terms.…

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Shaking Hands in Cyberspace

In the good old days, a town’s small businesses (the barbershop, the general store, the soda fountain) served as the hub of a community. Employees and customers were typically on a first name basis, and any sales conversations began with inquiries about family and life events.

Even if you still live in a small town where that sort of community exists, it’s possible that you make your living online, dealing with customers you’ll never meet face-to-face. Although it takes some extra effort through the web, you can create real relationships that make clients feel special and encourage loyalty, repeat business, and word-of-mouth marketing.…

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Small Businesses and Shipping Providers: What Are the Options?

Depending on the industry, small businesses usually depend on logistics and shipping services at some point. While some choose to facilitate those functions internally, others might consider outsourcing the work. When juggling between the two alternatives, it is helpful to consider a few key points.

Any small business owner knows today’s market is extremely competitive, and many small businesses continually battle large businesses to try and stay afloat. Mistakes can be very costly and drive consumers away from a “mom-and-pop” operation to a big business they know will deliver products and results they need. If a business is too small to employ accurate and timely shipping services, it might be better to outsource the work.…

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