Have you lost an existing customer? Brace yourself – it’ll cost you 25 times more to acquire a new client than to retain a current client.
That fact alone is enough to justify the $350 billion firms invest in customer service. For a startup, communicating with customers to help solve their problems is a matter of survival. Deliver ineffective customer support, and you can say goodbye to future revenue from clients.
Thus, you need to continually uncover ways of improving customer support to ensure you deliver above par customer experience. Here are seven essential tips to help you do just that.…Continue reading